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One of our greatest values at Beaute Industrie is sparking conversation, and particularly so when it’s for a good cause. Annually, one of our favourite campaigns to support is Liptember, which is dedicated to raising funds and awareness for women’s mental health, and encouraging and inspiring people to listen, share, and learn.

As women in business, we wear many hats – not just practitioners, business owners, managers, team leaders, speakers or educators, but also wives, mothers, sisters, cousins, daughters, and friends. In the professional beauty industry, we not only carry the mental load that comes with these diverse roles, but with the nature of client-practitioner relationships often being close and personal, we can find ourselves taking on the stress and burdens in the women we treat. This can take a heavy toll on us mentally, physically and emotionally.

Beyond the four walls of our treatment rooms, it’s time to start the conversation that it’s okay not to be perfect, or fine, or okay. Let’s foster a community that says “when you speak up, you will be heard, listened to, valued and validated”. And more than anything – that you will be supported when you need it most.

Liptember was established in 2010 by Luke Morris, when he discovered that the majority of research around depression examines men’s mental health, with the findings then also applied to women. Luke set out to change that, with a campaign that would fund mental health research, services and support programs specifically tailored to women and their unique needs. And if ever there was a time to support and shine a spotlight on mental health-related campaigns, it would be now.

As we continue to see struggles with mental health throughout and beyond our Beaute community, this year’s Liptember campaign holds an even dearer place in our hearts. So for the month of September, we encourage you to pop on whichever shades of lippy makes you feel like your best self, donate if you have the means, and engage your loved ones with conversations around mental health. Funds raised for Liptember during the month are donated to the Centre for Women’s Mental Health, Lifeline, Batyr, The Jean Hailes Foundation, The Pretty Foundation and The Magpie Nest Women’s Program.

In honour of Liptember this year, Beaute Industrie has partnered with one of Australia’s most highly regarded, award-winning and internationally recognised wellness destinations, Gwinganna Lifestyle Retreat.

This year has been one of the most difficult on record, and as we campaign to raise funds and awareness for mental health, we thought it only fitting to give back some much-needed rest, relaxation and self-care. Gwinganna has very generously donated an all-inclusive ‘Wellness Weekend’ retreat for one very lucky winner and their guest.

Gwinganna Lifestyle Retreat stands apart as a complete wellness destination to inspire you to live a healthier life. Surrounded by ocean and valley views in the Gold Coast hinterland, the two-night weekend escape will allow you to completely recharge, boost your immune system and switch off for a few days of total wellness. The weekend will also allow the winner (and their guest) to experience the stunning Spa Sanctuary, the largest spa in the Southern Hemisphere, featuring over 30 treatment rooms and suites with a unique indoor/outdoor design, crystal steam room and lounge and relaxation areas.

Prize package
A two night Gwinganna Wellness Weekend package for two in Deluxe Orchard Suite accommodation valued at $2690*.

  • 2 nights Orchard Suite accommodation
  • All organic meals, snacks and beverages
  • A 50 minute Classic Massage per person
  • Access to all facilities and all scheduled activities

For your chance to win this incredible luxury escape for two, simply make a donation of $100 or more via the official Beaute Industrie Liptember donation page, which you can find here. We wish you luck, and also encourage you to spark conversation among loved ones, ask if they’re okay, and share some lippy and the details of this amazing campaign via social media. For more information on this incredible award-winning retreat, visit

Terms & Conditions
Conditions apply – subject to availability. May not be combined with any other voucher or offer. Bookings should be made at least 45 days in advance. Valid for 6 months from date of prize draw, however if border restrictions are in place, this can be extended, some block out dates apply. Prize is not transferable and has no cash value. Only available to residents of Australia and all guests must be aged 18 years and older.
Winner will be selected at random by Beaute Industrie at 10am AEST Thursday October 1st and contacted via email or phone. Prize recipient is responsible for their own transportation to and from Gwinganna Lifestyle Retreat. Booking must be made directly with Gwinganna Lifestyle Retreat by the prize recipient.