Ever dreamed of starting your own skincare brand but never been quite sure where to start? There’s a lot to think about: the packaging, the colour scheme, how many products you want to offer, how they fit among your existing ranges in terms of ingredients and indications – it can be overwhelming, and certainly enough to make anyone want to add it to the too-hard-basket! Well perhaps today is the day: we’re here to bring you the guidance and direction you need to make your dream of having your own skincare brand a reality! Brought to you by our friends at Private Label Skin Care (PLSC) here are the top 5 reasons to start your own professional skincare brand:
#1- It isn’t as difficult as you may think! PLSC was created to help spa, salon and clinic owners build successful skincare businesses that are financially abundant, reputable, and as stress-free as possible to run. And of course, using products that feel enjoyable to use!
#2 – You have total control over your brand. You can determine who stocks your brand, and exactly how it’s used in salon services, from the protocols to the retailing and online sales.
#3 – Use ingredients you love. PLSC utilise high quality ingredients to suit a range of needs, not only when it comes to efficacy, but that can encompass your values, such as natural and vegan ingredients. Ingredients on offer are results driven actives, demonstrated to provide the results you (and your clients!) are looking for. You’ll find all of your favourite vitamins and actives, such as Vitamins A, B, C, Hyaluronic Acid, as well as beautiful Australian native botanicals.
#4 – You can sell online and in store, however best suits you and your clientele. There are no restrictions and you won’t be undercut by your supplier.
#5 – You control your profit margins. These are completely up to you to set yourself, and with mark ups from 150%-250%, your formulations are profitable and can make a huge difference to your bottom line.
Based on the Gold Coast in Queensland, Private Label Skin Care has been a leader in their field for around a decade. To date, they have helped over 1000 entrepreneurs to create their own skincare brands, some of which have gone on to become household names. Husband and wife team Caryna and Tony created the company in order to save business owners and practitioners just like you thousands of hours on formulating, mixing, filling, and boxing up orders. Here’s how it works, in a few simple steps:
1. Browse the catalogue, which includes information on the products, ingredients, pricing, packaging options on offer.
2. Order some affordable product samples, so you can try-before-you-buy. There are 6 product categories to browse through: Botanical Range, Enzyme Range, Native Range, Superfood Range, Treatments and Eye Care Range, and Serums & Creams Range.
3. Once you’ve decided which products you want to include in your offering, you can start the label design process. This is the fun part, and you can work with a designer of your choice, or create your own design with an easy to use PLSC template.
4. Place your order – you’re ready to go!
There are several package options depending on the size of the products you’re looking for, and how many you’d like to stock. The PLSC team will work closely with you to ensure the process is easy, stress-free, and that you’re absolutely in love with your custom offerings.
Want to know how PLSC has changed the lives of other salon and spa owners who have made the leap to stocking their own skincare brands? “PLSC has enabled me to start my dream. They helped me to start my journey immediately without the stress of purchasing, formulating, testing and packaging on my own. PLSC products are beautiful and fulfill all my ethical standards. Highly recommend this unique product and service!” –Name withheld for confidentiality
Ready to create your brand and want more details to get you started? Private Label Skin Care have an amazing offer exclusively for Beaute Industrie readers! Click here and you’ll be taken to PLSC’s guide to ‘How To Start a Skincare Business for your Salon or Spa’ and enter the code BEAUTE at checkout. You’ll receive this extensive guide, valued at $295, for FREE!