Pigmentation is regularly a topic on the lips of therapists and their clients alike; especially in the unforgiving Australian climate but as we know, pigmentation and discolouration can be caused by many other factors than the sun. The likes of hormonal shifts, age, ethnicity and injury or trauma to the skin can all contribute to shifts in skin discolouration across the face, underarms, knees, elbows, and intimate areas such as the nipples, anal region, and labia.
Skin lightening and brightening is not a new treatment with ‘bleaching’ services available on the market, but many feature the likes of hydroquinone, kojic acid, and even mercury to achieve the desired result.
So, for clients wanting to expand their personal maintenance beyond their monthly wax, what solution do we have that doesn’t compromise the skin’s integrity?
The Bryght Skin Bryghtening System has just landed on Aussie shores with the team at Esthemax Australia as their proud distributor. A fast-acting treatment that evens skin tone, diminishes dark spots, and enhances overall radiance on a multitude of external treatment areas, the system harnesses active, plant-based ingredients (yes, a vegan solution!) so both men and women can bryghten up their life.
You know that Team Beaute can’t get enough of a boss woman on a mission, especially one that gives a big middle finger to those that get in their way. Bryght CEO and Founder Luba Sasowski’s story is one of those women on a mission stories that makes female-founded, owned, and operated business even more special.
After climbing the corporate ladder in the Canadian beauty-verse, Luba pitched her ideas around personal maintenance on numerous occasions, only to be pushed back and told she’s “too young and pushing the envelope” and that her concepts were “too out of the box”. Fast forward to over a decade later and Luba is not only the pioneer behind the Bryght professional and at-home treatments but also the proud owner of the Wax Hair Removal Bar in Vancouver and Las Vegas, not to mention her team in Vegas are the official ‘Waxperts’ for Vegas’ Chippendales – yes, the real-life Chippendales.
“I wanted to create a product to address hyperpigmentation for intimate areas. A product that was so cutting edge that people would talk and whisper about it but at the same time having it still be a safe place where they could ask questions about skin discolouration and not made to feel weird or embarrassed. I wanted it to look so beautiful and discreet that you would be proud to show it off on your counter or bedside table without anyone knowing what it was truly for”, Luba proudly explains and we’re so here for it.
The Bryght Professional Line features four key steps to achieve its impressive lightening and brightening results – cleanse, exfoliate, bryghten and set. The first step, Cleanse, engages spearmint to refresh and cool the area, acting as a natural numbing agent that promotes better absorption of the treatment’s remaining steps.
Exfoliation is integral to promote healthy cell turnover during the skin brightening process. Pairing lactic acid with a combination of skin lightening antioxidants, the Bryght Exfoliation stage not only refines the treatment area but also begins the brightening process for the client. With the skin prepped and refined, you’re able to bryghten up.
The Bryghten stage of your client’s treatment is where you’re able to directly treat and prevent hyperpigmentation. Unlike traditional skin lightening treatments that rely on intense and often uncomfortable bleaching agents, the Bryght system heroes phenylethyl resorcinol, a whitening agent derived from pine trees that have been found to be 2-3 times more effective as a skin lightener than kojic acid.
The formulation also features superstar potent antioxidants such as Indian gooseberry, licorice, lemon, mulberry, and bearberry leaf extracts to further brighten and illuminate the treatment area. These ingredients are powerful tyrosinase inhibitors, working in the deeper layers of the skin to prevent future melanin production.
To lock in the brightening and lightening goodness is the final step of the treatment, known as Set. Like a post-hair removal product, the set stage adds soothing, hydrating and cooling sensations to the treatment area. This step is more integral than you’d think! The cooling sensations keep the treatment area’s temperature down which further supports the lightening process and inhibition of melanin.
Clinics can not only add Bryght services to their treatment menu but their retail offering shelves too! The Bryghten Up Duo Kit is the perfect retail solution for clients wanting to achieve their personal results at home or enhance outcomes in between their in-clinic treatments. The duo kit is often referred to as “liquid gold” and thanks to one viral TikTok video, sold out 4 times in 11 months during the pandemic!
The two-step at-home treatment features the cleansing and treatment stage of the professional system, harnessing the same all-natural ingredients. Products like the Set solution, featured in the professional treatment, could also be retailed as a post-treatment add-on to enhance both their treatment outcomes and your bottom line.
The idea of wellness and self-care have been hot topics in our community in recent weeks and personal maintenance like skin lightening, on all parts of the body, is without a doubt an extension of self-care. Clients seek skin lightening treatments for a multitude of reasons but ultimately, they all come down to them feeling more confident in their own skin. It’s up to us as progressive professionals in our ever-growing industry to offer clients not only an effective solution but one that is progressive and supports the skin’s integrity along the way.
If you would like to learn more about the Bryght professional and at-home systems, the team at Esthemax Australia are available to answer all your questions. Visit the team at Esthemax Australia to get in touch!