t’s a new year and maybe your staff need new uniforms.
Thoughts to remember when choosing staff uniforms:
The uniform should never detract from the job, the business or the therapist, rather compliment all three in the most professional way.
If in a clinical setting, traditional nursing scrubs are a great way to add professionalism to the business, otherwise tunics, tailored pants and yoga pants go well in salon and spa settings.
Think of the role you’re choosing the uniform for.
A massage therapist uniform for example, needs room to move and house the fluidity required when the therapist is bending, lunging or lifting into positions.
A facial therapist should have the flexibility to lift ones arms and conform to the therapist, without lifting at the waist line exposing behinds or tummies.
T shirts and tops should avoid having close cut under arm and waist areas, as performing active treatments can have therapists work up a sweat.
Therapists should feel clean and comfortable throughout every treatment.
Not all therapists have the autonomy to wash, dry and iron their uniform. For this reason, uniforms should be constructed using crease free material or ‘easy iron’ where possible. A simple cool wash and drape over a clothesline or drying rack should give the uniform it’s life, yet not be too complicated to maintain.
Opt for creams and light greys rather than white to avoid noticable stains from mediums such as oils, masks and cleansers.
How the uniform wears says wonders about your business. If the newest therapist has the oldest uniform, chances are it’s a hand-me-down, which is okay during their first week, however should be handed a new uniform once the delivery has arrived.
Ensure therapists are wearing the uniform in full, or not at all.
Uniform pants, shoes and a denium jacket with your branding exposed is not a great look when purchasing unhealthy lunch options.
A great uniform should have branding on it. Therapists walking to get lunches or juices at the local cafe are free advertising and are the face of your business.
Avoid branding and logos which are noticably placed around, or stretched over the bust area.
A small ‘stamp’ logo of yoru business in the top right hand side, with name badge on the other is the perfect touch.
Promoting an offer or seasonal treatment, advertise on the back across the shoulder blades for high visibility purposes.
As a generl rule of thumb, good practice sees the business owner purchasing the first uniform set for a full time therapist (Three tops, two pairs of pants, apron and shoes) with the therapist then replenishing these at their own leasure and cost.
If your business policy is to charge your therapists for their uniform, it needs to come at an affordable price. Therapists who cannot justify spending $60 to $80 on uniform items will never purchase new ones when old items look tatty and dishevelled.
Remember, the uniform is not specific to just the clothing one wears, however how they wear the clothing and their grooming surrounding their appearance.
Do you have any uniform specifics you would like to add to our list?
Image from Day Spa Hawthorn