Belinda Robinson and Felecia Tappenden are the two Sydney mums who created Long Lashes, the safe alternative to eyelash growth serums and turned it into a lucrative business that saw them make six figures in their first six months and million dollar projections in their second year which now hosts distributors across the world.
After successfully cementing a loyal following of raving fans here in Australia, they have set their sights to China, a country renowned as a highly competitive market. With 5 kids in toes, after just four months, several obstacles and countless sleepless nights, their persistence has paid off with an astounding increase in sales and forecasted projections.
Today the three of us explore the complexities of startup business, expanding beyond the Australian market and how to navigate culturally and linguistically through the process and the incredible increase and growth their business has experienced internationally.
Aside from this, the women can give incredible insight into the research and product development side of a product, and also what it’s like to take on an industry and competitors that knowingly sell toxic products to customers.

To find out more about LongLashes Find out more here: and here @longlashes.official

Don’t forget to join our online Facebook community here where thousands of like-minded business owners you like keep each other supported and connected with the latest in the professional beauty industry.

If you would like to stay up to date with the latest from Beaute Industrie you can subscribe to our monthly newsletter here.

Beaute Industrie Podcast is an independant podcast that operates with the support of our listeners (thats you!) So if you would like to support the show, we would very much appreciate that. Hit ‘subscribe’ on Apple Podcasts or ‘follow’ on Spotify, and leave a review if you’re feeling especially generous.

Your host for the podcast is @tamarashawreid

Disclaimer: This is an unbiased and independent podcast. Any views or opinions represented in this podcast are personal and belong solely to Tamara Reid and the guests and do not represent those of people, institutions or organisations that the owner may or may not be associated with in professional or personal capacity, unless explicitly stated. Any views or opinions are not intended to malign any religion, ethnic group, club, organization, company, or individual. All content provided on this podcast is for informational and inspirational purposes only. Tamara Reid, Director of Beaute Industrie and this podcast makes no representations as to the accuracy or completeness of any information on this channel or found by following any link on this site. Tamara Reid nor Beaute Industrie will not be liable for any errors or omissions in this information nor for the availability of this information. Tamara Reid or Beaute Industrie will not be liable for any losses, injuries, or damages from the display or use of this information.

Send in a voice message:

Pin It on Pinterest

Share This