Nothing finishes off any look like a set of fresh lashes! It adds a little somethin’ somethin’ to those makeup-free days, makes you feel fierce (even in your loungewear) and keeps you as on-trend as Kim K holding hands with Pete Davidson.
If you’re anything like me, you won’t dare step out of the house without mascara on. But, while lashes are my thing, even waterproof mascara leaves me resembling a Panda by the end of the day; which is where lash lifting treatments enter the chat.
Now let’s be honest, most of us lash lift lovers have fallen prey to the frizzled, unkind curl of an over-developed lift – which can send clients and therapists alike running for the hills and swearing off lash lifts for good. It was this that spearheaded My Lamination’s mission to improve lash condition, growth and fullness with every treatment their products provide.
When My Lamination say lifting and laminations are their thing, they aren’t kidding! In fact, they’ve got the awards to prove it. Their laundry list of accolades includes Brand of the Year for 2017, 2019 and most recently 2020 in the USA, along with Best Academy of Lamination in 2019. Infact, the product’s Founder and “Lamimaker”, Corina Maleca, is also an avid award winner; being a two time winner of Best International LamiMaker Award (Italy, Russia), and 6 time winner of Best International Trainer Lash Lamination Award across the globe from 2016 to 2019.
Landing in Australia under the watchful guidance of Desa Dragicevic was pure accident. A beauty therapist herself, Desa was starting to lose her love for lash lifts after constantly coming face-to-face with the problem of overprocessing. “I was going to give up performing Lash Lifts all together because I wasn’t happy with the treatment results, but then I came across My Lamination and I was very intrigued and interested.”
“I ordered some products for myself to try first, I played with it, and after that, all I could think about was how I wanted everyone in Australia to use this product, and it just grew from there”
Beyond just revolutionary claims, My Lamination have the goods to back it up! With the mission of maintaining optimal lash health in mind, My Lamination products are clinically tested in their laboratory in Padova, Italy before being distributed to create the lash and brow dreams of their consumers. The team at My Lamination have taken their incredible claims so seriously, that they even went so far as to conduct an in depth study on the effects of their treatment on eyelash volume! The test was performed in accordance with the Declaration of Helsinki at the World Medical Association, with participants ranging between 18 and 65 years of age. Photos were taken before the My Lamination treatment, immediately after the My Lamination treatment and also 1 month post lamination with the daily use of the Vitamin Lash Botox Eyelash Serum both morning and evening.
What they found was a significant increase of the eyelashes’ average diameter!
The lash diameter grew 40% in the first week, while after a month they saw a volume improvement of 60%!
“The change is so significant that it is visible to the naked eye,” says Desa. “I advise all My Lamination therapists to take a photo of the lashes while placed on the lifting shields prior to treatment, and then do the same again at their next lift appointment. I get inundated with texts and dm’s about how unbelievable the change is to lash volume and length.”
So what is the My Lamination difference? First of all, their products are free from parabens, paraffin, mineral oils, dyes, silicone, and formaldehyde. The formulation itself is also incredibly stable, which is one of the main factors in its ability to avoid damage and overprocessing, making it a wonderful solution for beginners and experts alike.
Separating My Lamination from the pack even further is their preparedness and attention to detail; they have thought of everything! From hand sanitizer to lash cleanser, to colour corrector cream, all the way to mascara wands, the My Lamination team have thought of every single step in a lamination treatment. Not to mention home care!
Their star product, Vitamin Lash Serum Home, is a specially formulated aftercare product that helps to restore lash proteins, increase potassium channels in the cells and increase hair moisture levels.
“Everything we do at My Lamination is designed with the lash health in mind. The end goal is always to make sure the lashes are thicker, fuller and are beaming with health.” says Desa.
If you currently perform lash lifting in your salon, you will know the sheer heartbreak of throwing out a perfectly good, opened solution sachet because it wasn’t used in time. Typically lifting solutions have a shelf life of just hours once opened, so if you don’t perform lifts or laminations regularly, or if a client fails to show up, it is very easy to waste product.
But yep, you guessed it – My Lamination have thought of this too!
Because My Lamination’s formula is stable, it remains active for a whole 8 weeks after opening, stopping the ever annoying product wastage. Their sachets also provide an incredible 5 lash lifts, and is a dual purpose product for both lash lifting and brow lamination, making this solution a great investment.
With trainers in each state (including Yapoon in Queensland!), My Lamination Australia offers an incredible amount of support and training to ensure each My Lamination’s treatment is done with precision and care. Those previously trained in Lash Lifts with either My Lamination or other providers will soon be able to join the My Lamination team for a discounted refresher training that is set to launch in 2022.
These self proclaimed “Lami-makers” have considered every step of the lamination process with their amazing line-up of products, innovation, and passion, making this lash enthusiast extremely excited to see what comes next for this brand and the drool worthy salon before and after results to come.
To learn more about My Lamination, head over to www.mylaminationaustralia.com.au