Congratulations, you’ve made it halfway through December and have almost reached the finish line! Your appointment schedules are undoubtedly jam-packed for the next few weeks (go you!) but on the flip side, this also means the unfortunate downside of having to turn eager clients down when they request appointments. So what does one do to capture these clients and prevent them from simply walking out the door and becoming missed opportunities?
Thankfully, there are a number of options! Here are our top 3 ways to maximise fully booked appointment schedules:
Stress to your clients the urgency of making their next appointment for the new year. During December, the most demanded treatments include waxing, hair removal, tinting, facials and injectables. All of these services have a return over cycle of approximately 28 days by which the hair grows back, the skin cells turnover or the injectable settles. During the treatment or upon finishing, let your client know when you would like to see them next and give them a date to aim for. ie ‘today is the 16th of December, you’ll next be due for your follow up appointment on the 16th of January’.
Then rather than asking the age-old question ‘would you like to rebook?’ actively encourage them to rebook instead by saying ‘let’s get you rebooked in for the 16th of Jan to make sure you’re able to get that appointment’ or ‘I’ll leave you with our receptionist Sarah, Sarah, Mary’s next appointment is due on the 16th of January, can you please take a look at that date and see if we can squeeze Mary in – thank you!’. This ensures that your January/February appointment book looks just as healthy as your December pages do!
2. Pre-Purchased Packs
Drawing out a treatment plan for your client allows them to understand the journey you’re about to take them on. It always allows for the client to commit to said treatment plan both physically and financially with respect to their time and their spending capacity.
So for the next few weeks, be sure to do your best to find an alternative solution for every client that walks through your door, even if you can’t find a booking that will suit them right now. And after such an incredibly turbulent year, perhaps they will appreciate the forward planning!