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Steps to a Successful Business Strategy in 2021

Steps to a Successful Business Strategy in 2021

Jan 6, 2021 | ,

Reading Time: 7 minutes Across the following steps, we have pieced together the five most important things beauty business owners need to know and work on, in order to boost your business in today’s industry landscape. Whether you’ve been in business for 5 minutes or 5 years, these elements of business are always essential to put energy into and should frequently be the centre of your attention when sitting down and building the scaffolding to your strategy.

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2020 Therapist Gift Guide

2020 Therapist Gift Guide

Dec 10, 2020 | ,

Reading Time: 5 minutes Is your partner, friend or daughter/son a Beauty Therapist? Are you struggling to buy gifts for them this Christmas? If you answered ‘yes’ to both of those questions, then we have the perfect solution for you; our 2020 Annual Therapist Gift Guide

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Why The Professional Aesthetic and Beauty Industry Should Support NAIDOC Week

Why The Professional Aesthetic and Beauty Industry Should Support NAIDOC Week

Nov 10, 2020 | ,

Reading Time: 6 minutes With a nod towards days such as Christmas, Easter, Mother’s and Father’s Day, it’s essential that we show solidarity and unity for all days of importance marked on the calendar, rather than just the most recognised days. To platform a lived experience and amplify a voice, we spoke with Jamie Lee, Managing Director at paramedical skin clinic Vital Effect in Melbourne and member of IBA Indigenous Business Australia and Strong women, Strong business an Association for Indigenous business-women.

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How To Be A Better Advocate For Your Clients

How To Be A Better Advocate For Your Clients

Oct 27, 2020 | ,

Reading Time: 4 minutes Think of any ten clients in your business, right now. What do they look like? Do they look like the size 6 spray tan promotional model? Do they have the even the poreless airbrush perfected skin that featured in your last social media post? Is their skin all one colour? Are their bodies all perfectly sculpted and toned? Chances are, you’re answering ‘no’ to these questions. So. my question to you is; why are these the only photos we are using to attract and promote to our clients, when our clients don’t look like this at all?

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The Importance Of Finding Your Voice When Communicating With Clients

The Importance Of Finding Your Voice When Communicating With Clients

Sep 23, 2020 |

Reading Time: 5 minutes How conscious are you of your voice? Have you ever thought about how your voice sounds to a client during a treatment? Do you change your tone to reflect your clients’ tone, or do you change your speed and pitch when communicating with a client who is also fast and loud? Perhaps you’ve never noticed your voice prior to us asking just now. Well in the words of Sally Prosser a well-known Australian voice coach, ‘no matter who you are or what you do, your voice matters. So unless you’ve sworn a lifetime vow of silence, your voice is something you need to be aware of. Our very own Tamara Reid, Founding Director of Beaute Industrie sat down with Sally to discuss the topic of ‘how to get a spa voice’.

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Wrinkles Schminkles broadens product offering and exceeds stockists expectations

Wrinkles Schminkles broadens product offering and exceeds stockists expectations

Jul 29, 2020 | ,

Reading Time: 3 minutes A pioneer in the Australian beauty industry, Wrinkles Schminkles is most commonly known for being a fun brand name backed with real science and their original 100% Medical Grade silicone patches which first reached global success when pitched on screen to Shark Tank Australia. Since then, the brand has been highly sought after in the professional beauty industry, as beauty business owners utilise the range both in treatment room and as a retail offering, as a way to increase average client sales through upgrades, add-ons and value adds.

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