Reading Time: 7 minutes Across the following steps, we have pieced together the five most important things beauty business owners need to know and work on, in order to boost your business in today’s industry landscape. Whether you’ve been in business for 5 minutes or 5 years, these elements of business are always essential to put energy into and should frequently be the centre of your attention when sitting down and building the scaffolding to your strategy.
2020 Therapist Gift Guide
Reading Time: 5 minutes Is your partner, friend or daughter/son a Beauty Therapist? Are you struggling to buy gifts for them this Christmas? If you answered ‘yes’ to both of those questions, then we have the perfect solution for you; our 2020 Annual Therapist Gift Guide
Why The Professional Aesthetic and Beauty Industry Should Support NAIDOC Week
Reading Time: 6 minutes With a nod towards days such as Christmas, Easter, Mother’s and Father’s Day, it’s essential that we show solidarity and unity for all days of importance marked on the calendar, rather than just the most recognised days. To platform a lived experience and amplify a voice, we spoke with Jamie Lee, Managing Director at paramedical skin clinic Vital Effect in Melbourne and member of IBA Indigenous Business Australia and Strong women, Strong business an Association for Indigenous business-women.
14 Things You Should Be Preparing in November for a Bumper December
Reading Time: 9 minutes Christmas is only 52 short days away and although some Grinches think it’s still too early to start thinking about Christmas (like my husband, ahem) there’s actually no better time than now to get a head start so that December can be a time of celebration instead of frustration.
Can Mindfulness Improve Stress-Affected Skin?
Dr Howard Murad, Founder of Murad skincare, has become somewhat of a pioneer in the field of...
How To Be A Better Advocate For Your Clients
Reading Time: 4 minutes Think of any ten clients in your business, right now. What do they look like? Do they look like the size 6 spray tan promotional model? Do they have the even the poreless airbrush perfected skin that featured in your last social media post? Is their skin all one colour? Are their bodies all perfectly sculpted and toned? Chances are, you’re answering ‘no’ to these questions. So. my question to you is; why are these the only photos we are using to attract and promote to our clients, when our clients don’t look like this at all?
The Importance Of Finding Your Voice When Communicating With Clients
Reading Time: 5 minutes How conscious are you of your voice? Have you ever thought about how your voice sounds to a client during a treatment? Do you change your tone to reflect your clients’ tone, or do you change your speed and pitch when communicating with a client who is also fast and loud? Perhaps you’ve never noticed your voice prior to us asking just now. Well in the words of Sally Prosser a well-known Australian voice coach, ‘no matter who you are or what you do, your voice matters. So unless you’ve sworn a lifetime vow of silence, your voice is something you need to be aware of. Our very own Tamara Reid, Founding Director of Beaute Industrie sat down with Sally to discuss the topic of ‘how to get a spa voice’.
Win A Wellness Weekend at Gwinganna This Liptember
One of our greatest values at Beaute Industrie is sparking conversation, and particularly so when...
Mystery Shop August – Pretty In The City – Ginger & Me Mindfulness Facial
Mystery Shop August – Pretty In The City – Ginger & Me Mindfulness Facial All mystery shop...
Wrinkles Schminkles broadens product offering and exceeds stockists expectations
Reading Time: 3 minutes A pioneer in the Australian beauty industry, Wrinkles Schminkles is most commonly known for being a fun brand name backed with real science and their original 100% Medical Grade silicone patches which first reached global success when pitched on screen to Shark Tank Australia. Since then, the brand has been highly sought after in the professional beauty industry, as beauty business owners utilise the range both in treatment room and as a retail offering, as a way to increase average client sales through upgrades, add-ons and value adds.
endota Wellness College launches Online SHB50216 Diploma of Salon Management
Maximising education and pivoting mid pandemic sees endota Wellness College launch it’s online...
Introducing: Hall of Wellness Awards
An exciting new awards ceremony, the Hall of Wellness awards recognises exceptionalindividuals in...
Buy Now Pay Later; a beauty business must-have post pandemic
New research finds clients are making fewer ATM withdrawals and large EFTPOS transactions, instead...
Innovation in a time of crisis
Melbourne-based skincare company, Synergie Skin, has launched its own hospital grade Sanitiser...