Reading Time: 5 minutes Wake, eat, work, sleep repeat. The reality of isolation is real. We’ve heard from business owners about their daily struggles, but what about our therapists? We checkin with Mala McAlpin, Online Editor for Beaute Industrie as she takes us through a day in the lockdown life.
Hydrojelly Hype: How This Insta-Worthy Treatment Can Seriously Benefit Your Bottom Line
Reading Time: 4 minutes The Hydrojelly™ Mask has been deemed a social media sensation with salons and their clients alike posting selfies of their brightly coloured facial treatment. The mask has even made its way onto the faces of Kim Kardashian, Hailey Bieber and Winnie Harlow!
So, how can salons, spas and clinics maximise the traction of the Hydrojelly™ Mask and transform those likes into actual profit?
Here are four profit-boosting strategies to consider.
Why The Professional Aesthetic and Beauty Industry Should Support NAIDOC Week
Reading Time: 6 minutes With a nod towards days such as Christmas, Easter, Mother’s and Father’s Day, it’s essential that we show solidarity and unity for all days of importance marked on the calendar, rather than just the most recognised days. To platform a lived experience and amplify a voice, we spoke with Jamie Lee, Managing Director at paramedical skin clinic Vital Effect in Melbourne and member of IBA Indigenous Business Australia and Strong women, Strong business an Association for Indigenous business-women.
How To Be A Better Advocate For Your Clients
Reading Time: 4 minutes Think of any ten clients in your business, right now. What do they look like? Do they look like the size 6 spray tan promotional model? Do they have the even the poreless airbrush perfected skin that featured in your last social media post? Is their skin all one colour? Are their bodies all perfectly sculpted and toned? Chances are, you’re answering ‘no’ to these questions. So. my question to you is; why are these the only photos we are using to attract and promote to our clients, when our clients don’t look like this at all?
4 Tips For Launching A Revolutionary Skincare Brand
We regularly hear from business owners in the Beaute community seeking advice, stories and...
Are Your Brands Working Hard For Your Business?
While it may be yours and your team's responsibility to keep the products on your shelves moving,...
Don’t Miss Marketing & Margaritas Today
What better time for a margarita and some business development than a Thursday afternoon? We sure...
Essential Scripts Every Beauty Business Must Have On Hand!
If you've been tuning in to Beaute Industrie for a while now, you would know just how much...
8 Brands That Are Shaping The World Of Inclusivity in the Professional Beauty Industry
Inclusivity within the beauty industry should be the norm, but sadly, we’re still seeing polished...
How to increase your prices without losing clients
Reading Time: 5 minutes Increasing your prices – It’s something that every business owner needs to do from time to time, but most of us are scared to do, or at the
Skin Smart Australia impresses on the beauty industry ‘screen your laser clients for skin checks!’
Reading Time: 3 minutes Are you a skin or laser clinic? If so, did you know that some aesthetic treatments may alter clues in the skin that are used to identify mel
Skin Treatments Beyond The Face
Treatments typically reserved for the face are now being used on a range of other areas to help...
How you can create your own natural, vegan skincare range for only $500!
Ever dreamed of owning your own skincare range? Well with help from Private Label Skincare, this...
The Best Online Retail Platforms for Beauty Businesses
With recent closures of services in the professional beauty industry, it's now time for beauty...
5 Social Media Myths We’re Debunking In 2020
Reading Time: 3 minutes In 2020, social media is no longer considered something that would be “nice to have” but rather an essential for modern day salon marketing.
The difference between an Average treatment and an Exceptional treatment
Reading Time: 5 minutes There are only two treatments that a therapist can perform for a client – average or exceptional. Which one are you or your therapists perfo
What a 10/10 therapist looks like
In the beauty and aesthetics industry, therapists should represent to clients with a polished and...
20 things you need to do in your beauty business before 2020
As we say goodbye to the end of a decade, it's time to say goodbye to a few small items that may...
The Beaute Story
"The ability to create community and culture has always been within me." - Tamara Shaw-Reid,...
The French Beauty Academy expands its educational reach.
With 34 years of training and education behind it, The French Beauty Academy is ageing like a fine...
Do I really need a blog for my beauty business?
Yes. The end...Just kidding, but seriously, you absolutely need a blog for your business! Why?...
4 reasons why LED is a skin therapist’s BFF
It’s value-driven, versatile, has remarkable return on investment and is loved by consumers!...
10 reasons why your business needs Phorest Salon Software
A frequent topic of beauty industry conversation is our salon software programs. The fact that...
What most beauty business owners are doing illegally – without even knowing it!
You’ve downloaded a music streaming app to your phone, selected songs, added them to your playlist...
#calltimeonmelanoma
You may have seen their blush pink aesthetic, graphic whistle illustrations or even their iconic...
An open letter to the beauty and wellness industry on International Women’s Day 2019
Dear therapists, business owners, product houses and account managers, today is International...
When and how do I incentivise my staff? Part Two
When your teams do an amazing job at providing outstanding customer service, hitting their retail...
Talentless Tasks
10 things that don’t require talent: 1. Being punctual 2. Having a good work ethic 3. Effort 4....
Staff uniforms
t's a new year and maybe your staff need new uniforms. Thoughts to remember when choosing staff...
Are we in a competitive industry?
In one shopping centre there is likely to be three locations that connect with the beauty...
Global Wellness Day
June 9th is Global Wellmess Day. Fitting that this day falls on a Saturday, as most people feel...
Why your staff don’t like selling.
Trying to get beauty therapists to focus on their targets, make more sales and improve their...
When did customer service die?
Remember the last time you recieved out of this world customer service from a beauty therapist?...
Beauty blogger boom!
Ready, set, insta-famous! Love them or loath them, beauty bloggers have made an unshakable impact...
Why you need a mineral make up in your business
Your therapists preach to their clients daily for them to ‘wear a mineral make up’, however upon...