Reading Time: 5 minutes Wake, eat, work, sleep repeat. The reality of isolation is real. We’ve heard from business owners about their daily struggles, but what about our therapists? We checkin with Mala McAlpin, Online Editor for Beaute Industrie as she takes us through a day in the lockdown life.
Reading Time: 4 minutes The Hydrojelly™ Mask has been deemed a social media sensation with salons and their clients alike posting selfies of their brightly coloured facial treatment. The mask has even made its way onto the faces of Kim Kardashian, Hailey Bieber and Winnie Harlow!
So, how can salons, spas and clinics maximise the traction of the Hydrojelly™ Mask and transform those likes into actual profit?
Here are four profit-boosting strategies to consider.
Reading Time: 6 minutes With a nod towards days such as Christmas, Easter, Mother’s and Father’s Day, it’s essential that we show solidarity and unity for all days of importance marked on the calendar, rather than just the most recognised days. To platform a lived experience and amplify a voice, we spoke with Jamie Lee, Managing Director at paramedical skin clinic Vital Effect in Melbourne and member of IBA Indigenous Business Australia and Strong women, Strong business an Association for Indigenous business-women.
Reading Time: 4 minutes Think of any ten clients in your business, right now. What do they look like? Do they look like the size 6 spray tan promotional model? Do they have the even the poreless airbrush perfected skin that featured in your last social media post? Is their skin all one colour? Are their bodies all perfectly sculpted and toned? Chances are, you’re answering ‘no’ to these questions. So. my question to you is; why are these the only photos we are using to attract and promote to our clients, when our clients don’t look like this at all?
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Reading Time: 3 minutes In 2020, social media is no longer considered something that would be “nice to have” but rather an essential for modern day salon marketing.
Reading Time: 5 minutes There are only two treatments that a therapist can perform for a client – average or exceptional. Which one are you or your therapists perfo
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