Reading Time: 3 minutes The Aesthetic and Beauty Industry Council (ABIC) is thrilled to announce that it will be the new custodians of the renowned networking platform, Beaute Industrie, following a virtual launch event last night for industry members and stakeholders.
Love Those (botoxed) Lashes!
Nothing finishes off any look like a set of fresh lashes! It adds a little somethin' somethin' to...
On the Move; Your Body Needs You Too.
Being a practitioner can be tasking in many ways, both mentally and physically. We give so much of...
How Venus Concept is supporting you to learn, master and ignite your business with passion
Reading Time: 4 minutes So often, we see therapists asking our community what the next device is they should be adding to their business and whilst they’re flooded with helpful suggestions, it really is a question that they should be asking their clients! At the end of the day, it is these individuals that are going to experience the treatment, rave to their friends about it and ultimately, cover your repayments.
Why it’s time to start working smarter, not harder, on advertising your business
Reading Time: 4 minutes We’ve all heard the saying that it “costs more to acquire a new customer than retain an existing one” but have you considered what that cost actually is? Vanessa McDonald from Salon Marketing Creative (SMC) has and wait for it… it’s seven to eight times more!
The Most Effective & Affordable Devices Your Treatment Menu Can’t Live Without
No matter what type of business you operate in the beauty, spa or aesthetics industry, devices are...
Want more options from your body contouring device?
Reading Time: 3 minutes Haven’t heard of Alma lasers yet? Let us introduce you, and give you a long list of reasons to remember the name!
It all started with a mask – Hydromerse is here to shake up the skincare industry
The past 20 months (let’s just call it 2 years at this point) have thrown many of us some serious...
Physical Sunscreen Lover? This Launch Is For You!
Reading Time: 3 minutes Physical sunscreen lovers rejoice! Here’s everything you need to know about Aspect Sun’s Physical Sun Protection SPF 50+ Sunscreen Cream.
Have Consumer Products Finally Come On Too Strong?
Reading Time: 5 minutes Are we verging on unsafe territory? What could products like these do in the wrong hands? And are consumers getting enough fair warning about their products and how to (and to not) use them?
Murad Australia introduces their first-ever trifecta of powerhouse skin smoothing ingredients
Reading Time: 4 minutes The team at Murad Australia are celebrating the end of 2021 in the best way they know how – with the launch of a brand-new product coming to salons and clinics in December!
How to deal with bad online reviews
Reading Time: 5 minutes While negative reviews are an unfortunate inevitability of business, here are some of our recommendations on how to approach things when that bad review notification hits your inbox.
Beauty for the B*m
Reading Time: 6 minutes Beyoncé, Kim Kardashian, Ashley Graham, Nicki Minaj and of course, JLo all walked before us so we could run… in squat-proof Lulus, of course. Yep, we’re talking all things booty treatments.
Christmas Retail Sent From the Shelfie Gods
Reading Time: 5 minutes Louvelle delivers vintage-inspired, luxe accessories that founder Simone Taylor shares was born from her own desire to feel stylish and confident at all times of her busy mum life, including in the shower!
How to stop being jealous of another business owner
Reading Time: 5 minutes In this industry, it’s fairly standard practice to observe what other businesses are doing, and to seek advice and help from other beauty business owners that we know have similar experiences, or who have achieved success. But at what point does this information-seeking path turn to comparisons and jealousy? And what can we do about it?
How To Avoid An Underwhelming Lash Lift
Reading Time: 5 minutes Do you perform lash lifts in your salon but find it difficult to achieve consistent results from client to client? You’re not alone. It’s safe to say that performing a lash lift is not as easy as meets the eye!
How ABIC is raising our industry’s voice where it matters most
With several states in Australia having experienced lockdown for months on end, it’s not...
Move Over LED – We’re Shining The Spotlight On Fluorescent Light Energy
Reading Time: 4 minutes Introducing Lumixa, a biophotonic topical gel that is activated when placed under LED light.
The Future Of The Beauty Industry
Reading Time: 4 minutes Once again, the pandemic has really thrown us all for a loop, so much so that it has caused many therapists to rethink their futures in hair, beauty and aesthetics and consider leaving the industry in search for one with more job security. This in addition to our constant evolutions towards online services, the creation of new industry groups like ABIC, and us all taking the time to improve our education and reconsider our offerings, has caused many of us to ask the question – what does the future hold for our industry?
Top 5 Reasons To Start Your Own Skincare Brand
Reading Time: 3 minutes We’re here to bring you the guidance and direction you need to make your dream of having your own skincare brand a reality!
What’s Getting Team Beaute Through 2021
Reading Time: 9 minutes Spread across Victoria, New South Wales, and Queensland, it’s been too long between cocktails for our team but thanks to the likes of our Slack Chats, Zoom and Lashana’s hysterical Tik Tok collection, we’re all as connected as ever. We hope to bring a little Beaute sunshine into your day.
When salon retail delivers (and we’re not just talking about free shipping)
Reading Time: 7 minutes An industry that thrives on face-to-face interaction has been plunged into a whole new world where the likes of Shopify and Shippit became heroes of the narrative.
The achievable, actionable, and realistic mental health resources your team needs
Reading Time: 6 minutes The significance around mental health has never been more prominent than it is right now. If you aren’t sure where to start, this piece has been created just for you! Tangible, actionable mental health ideas and resources you can introduce into your business immediately.
Binge-worthy Beauty Content
Reading Time: 3 minutes We all need a bit of escapism every now and then; We thought it was time for a little round-up of some of the most popular beauty, hair and aesthetics content currently bringing some joy to our days.
Not All Distributors Are Made The Same – Here’s Why
Reading Time: 5 minutes Not all distributors are made the same, and there are a few important questions and considerations you should be asking yourself when deciding which brands you’d like to work with.
Here’s Why You Need To Know About Supercritical Fluid Extraction
Reading Time: 3 minutes Most of our Beaute community will already know how much we love it when brands incorporate distinctive and unique strategies and methods in order to truly differentiate themselves. Well today, we’re bring you the details of another brand doing just this – Dermatonics. And if you’re a lover of phytonutrients or natural, plant-derived skincare, this one is a must-read!
The industry experts that are truly taking education to the next level
Reading Time: 4 minutes When we saw feedback like “I tripled my income the last financial year”, “they have taken my business to a whole new level” and “we have blown budget three weeks in a row”, we knew Next Level Aesthetics were not only crafting exceptional treatment providers but ones that packed profit too!
Celebrating Jacqueline Gaubicher, the woman behind 30 years of GERnétic in Australia
Reading Time: 4 minutes From reigniting their passion, empowering them with the world of nutrition, to opening brand-new career pathways for therapists, Jacqueline’s renowned seminars are a testament to many therapists still proudly achieving GERnétic skin results with thriving businesses to match.
Introducing: Beaute Ambassadors
Reading Time: 2 minutes With the growth of our vibrant community is the rapid rate of questions submitted that are broadening the spectrum of beauty, business and everything in between.
To fill this gap and always connect you with the industry’s very best, we have hand selected a specialised group of experts to assist us. These are your Beaute Ambassadors.
Beauty in Australia is not as inclusive as you may think
Reading Time: 5 minutes Take a trip down memory lane for a moment where, as a teenager, you’d pop into your local retailer and pick up whatever foundation or concealer was the hot topic of that month. You could just grab your shade off the shelf with minimal thought to the process, right?
For the one in four Australians that are a person of colour, being able to visit a salon or cosmetic retailer and seamlessly pick their shade off the shelf is sadly still a wish.
Glamming up when you’re feeling down
Reading Time: 2 minutes If you’re a longtime lover of Beaute Industrie, then you’ll know that each year, throughout the month of September, we host some pretty robust conversations around women’s mental health, driving awareness and much needed funds to our chosen charity, Liptember.
Lockdown Life
Reading Time: 5 minutes Wake, eat, work, sleep repeat. The reality of isolation is real. We’ve heard from business owners about their daily struggles, but what about our therapists? We checkin with Mala McAlpin, Online Editor for Beaute Industrie as she takes us through a day in the lockdown life.
Career pathways of a Dermal Therapist
Reading Time: 4 minutes When you think of where a dermal therapist typically works, you would often think of your typical skin clinic but there’s a lot more to it. Because dermal therapists study a diverse range of subjects, they are surprisingly candidates to a multitude of career prospects that you might not think of that relate to maintaining and managing optimal skin health.
How to use video on Instagram when you hate being in front of the camera
It’s been a few weeks since Instagram shared that they were ‘no longer just a video sharing app’...
A Whole New Modality For Fat Reduction Is Here
Reading Time: 3 minutes You’ve seen cryolipolysis fat freezing, and you’ve seen RF fat melting. But you haven’t seen this. We are so excited to introduce something very new pretty groundbreaking from Global Beauty Group: the new ReBorn device, which has just landed on our shores.
Breathing Health Into Acne & Rosacea With Oxygen
Reading Time: 3 minutes We explore the benefits of oxygen for skin health, in particular, how it can be used for the benefit of two common skin conditions – acne and rosacea.
The brands and educators moving mountains to stay connected with our industry
Reading Time: 3 minutes In such isolating times, these brands and educators have moved mountains to stay connected with our industry the last 18 months.
Vitamin C and Hemp Seed Oil: The Latest Powerhouse Couple
Reading Time: 3 minutes When something truly unique comes along, it can create absolute waves of excitement. That is exactly what has happened in response to O Cosmedics’ latest release – the ‘Liquid Gold’ Vitamin C Hemp Seed Oil. The long-awaited, highly anticipated launch took only 4 weeks to completely sell out of O’s warehouse stock, so we simply had to investigate what makes this product so special.
How Beaute and the Aesthetic Beauty Industry Council are feeding the industry
Reading Time: 4 minutes Team Beaute was proud to join forces with the Aesthetic Beauty Industry Council (ABIC), to establish a space where industry brands, suppliers, peers, and supporters alike could donate much-needed funds to those in need. These funds raised would go on to deliver $40,000 in supermarket vouchers to beauty businesses owners and their families.
Mystery Shop August: Starlit Nails
Reading Time: 4 minutes “As instructed, I start by peeling the clear layer off the top of the strip of nails – I can smell the real nail polish at this point! I match one of them up to the correct width of my thumbnail, tear it off the tab, and line it up to apply.”
Lift Your Lash Game with these Top 3 Lash Lifting Systems
Reading Time: 5 minutes Every week, more and more therapists head to our Facebook community looking to add lash lifting to their menu.
But which is the best lash lifting solution? We decided to go straight to the source and hear it from those who know it best!
Today we break down the top 3 lash lifting products as voted by your industry peers.
4 Benefits Of Having A Professional Organic Skincare Range
Reading Time: 4 minutes Unfortunately, there is an air of confusion that still lingers around certified organic products in Australia, and what this actually means.
This week, we clear up the mystery and separate fact from fiction when it comes to organics!
Beauty Therapy Vs Dermal Therapy
Reading Time: 3 minutes We answer one of our industry’s biggest and most asked questions; “what really is the difference between a beauty therapist and a dermal therapist?”
How the pesky signs of ageing turned into Australia’s first beauty treatment comparison website
Reading Time: 6 minutes After learning all about the game-changing Compare Cosmetica, we couldn’t help but share the many features and benefits of the platform with our community. Get ready, because this is one platform you are not going to want to miss!
Mystery Shop July – April Brodie Integrated Facialist– The Sculptural Lifting Facial
Reading Time: 8 minutes When we at Beaute Industrie approached the one and only integrated facialist herself about experiencing this Instagram-worthy facial, we had no idea what to expect! After seeing it being talked about all over the industry, the community, and of course, recommended by THE Megan Markle herself, we had to see for ourselves what the hype was all about!
Trialled and Tested Interview Questions
Reading Time: 4 minutes When it comes to hiring new staff, are you asking the right questions during your interview to ensure you and the perfect fit for your team?
Boost your client’s retail spend with brows
Reading Time: 3 minutes Looking to bump up the average cost of your brow services? A humble brow product may be just the answer.
How To Run A Morning Huddle With Your Team
Reading Time: 3 minutes If you can take just 10 minutes out of each morning to get your team excited, motivated, focused and in the right headspace to take on the world, why wouldn’t you?
Heal Country: What We Can Learn From NAIDOC Week 2021
Reading Time: 4 minutes For many business owners and therapists, the reality of working long hours means we spend more time at work than we do at home. Interconnected with loving what we do, we should too pay forward that same love to the land which allows us to practice our services in the first place. This years NAIDOC theme of ‘Heal Country’ is asking Australians of all kinds to take time honouring country, and naturally, there are some lessons to be learnt in doing so.
The all-natural skin lightening system that’s about to bryghten up Aussie clinics
Reading Time: 4 minutes Skin lightening and brightening is not a new treatment with ‘bleaching’ services available on the market, but many feature the likes of hydroquinone, kojic acid, and even mercury to achieve the desired result.So, for clients wanting to expand their personal maintenance beyond their monthly wax, what solution do we have that doesn’t compromise the skin’s integrity?
The Hydration Heroes Murad Australia is Harnessing To Support Stressed-out Skin
Reading Time: 4 minutes When it comes to tackling environmental stress and free radical damage, we regularly turn to two skin-saving superstars, SPF, and antioxidants, but hydration is also a standout hero of skin protection and one that the team at Murad Australia are incredibly passionate about.
Brighter Days Have Arrived with Sunny Skin
Reading Time: 4 minutes One scroll of Instagram will prove that sunscreen is going from a neglected skincare staple to the beauty world’s hottest topic. We sat down with the Founder of Sunny Skin, Danielle McDonald, who shared insight into Sunny Skin’s multifaceted formulation, why all our clients need to be recommended an SPF product, and what inspired her to change the SPF game.
How To Break Up With Nasty Clients
Reading Time: 4 minutes Sadly, many businesses put up with nasty clients on an ongoing basis, either because they don’t feel they can afford to lose them or they simply don’t know how to have that awkward conversation. So, is it even worth having those difficult clients around?
We asked Jay Chapman, a senior coach from the ZING project who has worked with over 100 hair and beauty salons across Australia and New Zealand, for his take on whether or not to part ways with your problematic clients. Continue the read on the blog!
Mystery Shop June – Inspiration Place Wellness Centre – Ascend Treatment
All mystery shop reviews completed by Beaute Industrie are for the purpose of enhancing the beauty...
Hydrojelly Hype: How This Insta-Worthy Treatment Can Seriously Benefit Your Bottom Line
Reading Time: 4 minutes The Hydrojelly™ Mask has been deemed a social media sensation with salons and their clients alike posting selfies of their brightly coloured facial treatment. The mask has even made its way onto the faces of Kim Kardashian, Hailey Bieber and Winnie Harlow!
So, how can salons, spas and clinics maximise the traction of the Hydrojelly™ Mask and transform those likes into actual profit?
Here are four profit-boosting strategies to consider.
Why booking deposits have gone from a nice-to-have to a non-negotiable
Reading Time: 4 minutes We’re calling 2021 the year of the booking deposit. Gone from being something that’s nice-to-have when booking in a client to a total non-negotiable, we want to see more businesses protecting their precious time and ever-growing waitlist with measures that get your clients committed and excited for their appointments.
So, how do you implement this new process? How much do you charge? How will your clients respond to the change?
How This K-Beauty Sensation Is A Breath of Fresh Air For Your Treatment Menu
Reading Time: 5 minutes Refreshingly, K-Beauty isn’t an acronym for Khloe, Kim or Kourtney but rather the beauty phenomenon of Korean beauty products, methods and modalities!
How To Introduce a High-End Skincare Range Into Your Business
Reading Time: 4 minutes The team at The Global Beauty Group have shared their three top questions to ask when introducing high-end products into your business and why the Obagi medical-grade skincare collection is the perfect solution.
A ROARing Good Day with Venus Concept
Reading Time: 6 minutes Take everything you know about your typical conference, add a show tune or two and you might, just might match the incredible day that was ROAR Unleashed Melbourne 2021.
How To Write A Comprehensive Treatment Plan
Reading Time: 4 minutes One of the best ways to keep your clients coming back again and again is to establish ‘long-term thinking’. We share our top tips on how to getting your comprehensive treatment plans right!
Winning Back Lost Clients with Marketing Strategies That Actually Work
Reading Time: 4 minutes Vanessa McDonald of SMC Agency is a direct marketing expert and has shared with us four ways to welcome back lost clients with resources you likely already have in your business!
SIMPLY SUSTAINABLE
Reading Time: 8 minutes We need to start making a change, in in the way we work, eat, move, live and act,
– to create a better future for those we leave behind.
Beneath Biologi
Reading Time: 4 minutes From bush to bottle, Biologi and their single-ingredient formulas are breaking industry barriers.
What is Workplace Culture
Reading Time: 8 minutes How culturally diverse is your team? How inclusive are you? Is cultural diversity part of your ethos? Let’s start talking about why it should be.
Bakuchiol vs Retinol
Reading Time: 3 minutes There has been a lot of buzz throughout the industry of late around the ingredient Bakuchiol, with media heralding it as the ‘safe and natural alternative to retinol’. Often regarded as leaders in retinol-based skincare, cosmeceutical brand Medik8 prides itself on extensive research and development around retinoids, which are complex and notoriously unstable. The brand has just released their very own bakuchiol-concentrated serum, so we thought to ourselves – who could explain (honestly and unbiased!) the differences between the two better than Medik8’s Director of Research, Daniel Isaacs. Here, Daniel compares the actions of both ingredients side-by-side, their unique benefits, and how they both act on a cellular level.
Introducing the Aesthetic Beauty Industry Council
Reading Time: 5 minutes Created for the industry, by the industry, we are thrilled to introduce you to the Aesthetic Beauty Industry Council (ABIC). Your trusted, connected and representative body for the professional salon, clinic and spa community, the ABIC embodies the industry of today and the future of tomorrow.
How to Launch a New Service Into Your Space Like A Boss
Reading Time: 5 minutes For business owners, the start of a new year usually spurs on some excitement and drive to inject some fresh ideas, concepts and initiatives, and in our industry, this can often mean new services, new devices, and fresh treatment menus. Organising these changes within your salon or clinic is often the easiest part, but we know many that struggle with all of the marketing that comes with a new launch. Where do you start? How should you add it to your menu? Who should write the copy for it, along with the website? How should you go about publicising the new service across social media and in your area? Well, this month we’re here to help you do just that.
How To: Onboard Employees with Ease
Reading Time: 5 minutes Once you’ve completed the most difficult part and landed your ideal new candidates (congrats to you, the industry is experiencing a real shortage of great therapists right now!) it’s time to incorporate them into your team. The bridge between school and workplace, level of skill set, value alignment and cultural expectations are just some of the aspects of the onboarding process a business owner should consider. That being said, this process can come with its own challenges, including time, training, and financial investment, so we thought we would put together a few strategies that may help you save on one or more of these.
Next-gen acne scar reduction with Venus Viva™
Reading Time: 4 minutes The impact of acne on a client’s skin isn’t just the breakout itself but the post-acne scarring, post-inflammatory hyperpigmentation and most significantly, a serious dip in their self-confidence. Consequently, reducing the appearance of these textural irregularities is arguably one of the most common skin concerns presented to therapists each week.
Preparing and Planning for Mother’s Day Marketing: The Ultimate Guide
Reading Time: 5 minutes Attention salon, spa and clinic owners! This is the year that you don’t leave your Mother’s Day marketing until the week prior. Mother’s Day is fast approaching, and your promotional planning and preparation should be well underway.
This Australian Plant-Based Cosmeceuticals Range Just Launched For Professionals
Each and every week, we see countless salons and practitioners seeking advice as they look to...
7 Signs You Need A Practice Manager
Does your spa, salon or clinic have a dedicated someone working in AND on the business, ensuring...
Microbiome: The Key To Optimal Skin Health?
Reading Time: 2 minutes Generally speaking, as an industry we have always known about the good bacteria and bad bacteria on the skin, and the important role they play in skin health and various skin conditions. Fast forward to 2021 and suddenly the professional industry is flooded with new products, education forums, conflicting viewpoints and mixed opinions. Some say prebiotic skincare is still just a fad, while others say a healthy skin microbiome is absolutely crucial for that ever-important B-word: barrier function. While the level of education is increasing in this field, it can still be exceptionally difficult to keep up with it all and easy to get lost in the hype. How can we better understand the confusing world of skin microbiome, and how can we apply this in a practical sense?
Mystery Shop March – James Vivian – Signature Facial Treatment
Reading Time: 8 minutes For my exfoliation, Dawn uses the Aspect Fruit Enzyme Mask on me – how do I know this? She told me! Dawn explains how the fruit enzymes break down the skin’s weakened bonds, allowing only what is ready to slough away to come away. She even says it is FUN to use at home… Fun?…Skincare? GIMME!
How To Take Brilliant Before + After Photos
Reading Time: 4 minutes In this social media-driven era, your before and after photos are one of your primary business drivers. The vast majority of consumers shop around online for their services, so if you don’t have some amazing real-life client images on hand, you will instantly lose out on this huge segment of the market, and have to rely solely on word of mouth. And sure, that may work for that small portion of incredible businesses who have worked their arses off for years. However, for most businesses, WOM should only make up for a portion of your new clientele, not the whole thing. When capturing new clients online, generally the consumer journey is to find the business (by Googling either the area or the services or products they wish to find) and once something that fits the criteria is found, jump on Instagram to see some client results first-hand. If you consider the content on your social media right now, can you confidently say that the images could make this conversion and get clients through the door for you?
How to Build a Booming Beauty Clientele FAST!
Reading Time: 5 minutes Building a clientele is one of the most important things you can do as a Business Owner or Therapist in the professional beauty and aesthetic industry. After all, it is the primary source of your income and the reason you do what you do every single day. That being said, what do you do if you haven’t built a clientele just yet? Or, more importantly, your appointment books are looking a little slower than normal and you’re stuck with therapists standing around and empty beds to be filled. Well, here are some quick and easy, surefire ways you can build your clientele fast – without giving away your services for free!
LoveBeauty Skin Clinic Gets A Glow Up
Reading Time: 5 minutes LoveBeauty Skin Clinic Gets A Glow Up
Clinics Are Going Wild Over Aspect’s Newly Launched Minerals
After a great deal of anticipation, Aspect Skincare launched its very first collection of...
Introducing: Oral Skincare with Advanced Nutrition Programme
Late last year, Australia welcomed the arrival of a new skin health supplement range, and we’re...
Giving back to clients with cancer this World Cancer Day
World Cancer Day is Thursday February 4th, and to commemorate this year, we wanted to speak to...
Can ‘Fluffy’ And Clinical Co-Exist In The Treatment Room?
Every beauty, spa and aesthetics business has its niche, whether it's wellness and relaxation, or...
7 Native Australian Botanicals To Treasure This January 26th
Each year, the Australia Day holiday grows in its contentiousness, dividing the nation and...
How To: Salon Marketing Strategy
Reading Time: 3 minutes What you need to know to nail your salon marketing and promotional strategy for the entire year!
Mystery Shop January – Milque Spa – 70 Minute Deluxe Spa Pedicure
Reading Time: 12 minutes Removing the mask from each foot and leg with a hotel towel, Laura starts to perform the massage. Effleurage, needing, pressure points, knuckles – this massage has the lot and I am 10/10 impressed. The pressure is firm, Laura is using drainage techniques and before I know it I’m doing that thing where you half snort, half jolt to wake yourself up from a sleep you had no idea you were having.
Steps to a Successful Business Strategy in 2021
Reading Time: 7 minutes Across the following steps, we have pieced together the five most important things beauty business owners need to know and work on, in order to boost your business in today’s industry landscape. Whether you’ve been in business for 5 minutes or 5 years, these elements of business are always essential to put energy into and should frequently be the centre of your attention when sitting down and building the scaffolding to your strategy.
20 Most Influential Of 2020
Reading Time: 6 minutes This week we want to pay some well-deserved recognition forward to those hard-working individuals of this year
Why Skincare Shouldn’t Be Gifted For Christmas, According To A Dermal Therapist
Reading Time: 2 minutes “Would you buy someone a fabulous pair of jeans (for Christmas) if you didn’t know their size?”
How to Make The Most Out Of Fully Booked Appointment Schedules
Reading Time: 4 minutes Congratulations, you’ve made it halfway through December and have almost reached the finish line! You appointment schedules are undoubtedly jam-packed for the next few weeks (go you!) but on the flip side, this also means the unfortunate downside of having to turn eager clients down when they request appointments. So what does one do to capture these clients and prevent them from simply walking out the door and becoming missed opportunities?
2020 Therapist Gift Guide
Reading Time: 5 minutes Is your partner, friend or daughter/son a Beauty Therapist? Are you struggling to buy gifts for them this Christmas? If you answered ‘yes’ to both of those questions, then we have the perfect solution for you; our 2020 Annual Therapist Gift Guide
Intimate rejuvenation: what you need to know about getting it right (and bright)
In traditional Beaute Industrie spirit, today we're hoping to spark a conversation around a topic...
Scripts To Maximise Your Client Spend During Christmas
Finally the year is almost over, but before we can ring in 2021, we just have to get ourselves...
What To Expect At This Year’s Virtual Non-Surgical Symposium
For those of you wanting to end 2020 by sinking your teeth into some education and content, this...
How to Manage and Combat Client Cancellations with Shortcuts
One of the industry's leading booking software systems and proud #BeautePartner, Shortcuts, has...
Elly Lukas Just Launched A Spectacular Rooftop Venue
One of our industry's most highly regarded beauty therapy colleges, Elly Lukas in Melbourne, has...
A New Bible For Skin Lovers Has Launched
Yesterday marked the media launch of a new beauty bible for skin lovers - Skinformation. Written...
Geneo Gets A Glow Up
#BeautePartner The Global Beauty Group is excited to announce that their Geneo device, responsible...
Congratulations To ABIA’s 2020 Winners
Last night, Sunday the 18th October, the professional beauty industry came together physically and...
Sircuit Skin Returns To Australia
After a 7 year hiatus from the Aussie market, professional range Sircuit Skin has returned to our...
How to increase your prices without losing clients
Reading Time: 5 minutes Increasing your prices – It’s something that every business owner needs to do from time to time, but most of us are scared to do, or at the
Skin Smart Australia impresses on the beauty industry ‘screen your laser clients for skin checks!’
Reading Time: 3 minutes Are you a skin or laser clinic? If so, did you know that some aesthetic treatments may alter clues in the skin that are used to identify mel
So, you’ve set up your online store. Now what?
Congratulations! Whether you’ve enhanced your existing platform or created an online store for the...
Skin Treatments Beyond The Face
Treatments typically reserved for the face are now being used on a range of other areas to help...
How you can create your own natural, vegan skincare range for only $500!
Ever dreamed of owning your own skincare range? Well with help from Private Label Skincare, this...
The Best Online Retail Platforms for Beauty Businesses
With recent closures of services in the professional beauty industry, it's now time for beauty...
Mystery Shop March – La Bella Medispa – Dermaviduals Facial
Reading Time: 11 minutes Pulling out two images and a book, Kate educated me on the layers of the skin and how the impairment of my barrier can increase my chance of
5 Social Media Myths We’re Debunking In 2020
Reading Time: 3 minutes In 2020, social media is no longer considered something that would be “nice to have” but rather an essential for modern day salon marketing.
Beaute celebrates Telstra Business Women’s Awards Nomination
Reading Time: 2 minutes Representing the beauty and aesthetics industry is Tamara Reid, Founding Director of Beaute. A Queensland finalist for the Emergin
Introducing HydroLUX – advanced skin resurfacing + product infusion
Reading Time: 2 minutes HydroLUX is the latest evolution in hydrodermabrasion technology to join the LUX Series range of clinical grade devices at The Global Beauty
Treatment packages that clients can’t resist
Reading Time: 2 minutes Ever wondered how you can promote your treatment packages and rebook your clients months in advance? Client loyalty and retention is somethi
Tips and Tricks to prescribing to clients
I hear you, 'you're not a salesperson', you're a therapist. This is true, so when your clients are...
The difference between an Average treatment and an Exceptional treatment
Reading Time: 5 minutes There are only two treatments that a therapist can perform for a client – average or exceptional. Which one are you or your therapists perfo
Why your client ‘doesn’t want a consultation’.
You’ve probably heard it before the old ‘I’ve had a similar treatment elsewhere’ and the ‘I do not...
What a 10/10 therapist looks like
In the beauty and aesthetics industry, therapists should represent to clients with a polished and...
If you don’t have an online booking system, you’re basically telling your clients to go elsewhere
The beauty industry has come a long way from A4 diaries that take up the entire desk with pencil...
7 essential steps that turn an average treatment into an exceptional experience
There are two types of treatments performed the beauty industry – average treatments and...
20 things you need to do in your beauty business before 2020
As we say goodbye to the end of a decade, it's time to say goodbye to a few small items that may...
Our top tech picks for a transformative 2020
What will you be offering in 2020 to set your business apart from competitors? We have forecasted...
Beauty Therapist Gift Guide 2019
Is your partner, friend or daughter a Beauty Therapist? Are you struggling to buy gifts for them...
Dermalist – The Skincare Revolution
Australian made skincare with conscious, Dermalist, has launched into the professional beauty...
Australia’s first permanent makeup artists conference
Kicking off on the sunny Gold Coast of Queensland, Cosmetic Tattoo aficionados Georgie Westley and...
5 questions you must be asking during a client consultation
Ever looked at your consultation card and thought 'why is that question on here' or 'I feel...
Introducing technology-enhanced treatments: 4 ways to get started
What are the next steps for growing your business? Introducing new treatment technologies that are...
3 simple ways to increase profit in your beauty business
The hottest question on every business owners lips after 'where can we find more staff?' is...
O Cosmedics turns 9 years old!
With a drive to bring 'a professional, clinic exclusive, kick-ass and homegrown' skincare line...
Say goodbye to oily skin and hello to Matte makeup
Oily, dewy and shiny are banished from your descriptive vocabulary when you wear Jane Iredale's...
The Beaute Story
"The ability to create community and culture has always been within me." - Tamara Shaw-Reid,...
Bali’s best kept secret makes its way to Australia
You're familiar with bali scooters and bintang beer, but perhaps what you didn't know is Bali's...
HypnosHypnosis + facial = Hypnotherapy
You've heard of traditional, relaxation, anti-ageing and medi-facials, but have you heard about...
Business Plans Are Like a GPS to Success!
Do you remember when you first started your business? Now, be honest. Did you try to start up your...
Did a Narcissist Sneak into Your Workplace?
It took me a long time to understand what a narcissist was. I wondered if I really had ever...
2019: The year of technology – Enhanced skin analysis
Whilst our woods lamps have certainly been beneficial in the past, both clinicians and clients are...
The French Beauty Academy expands its educational reach.
With 34 years of training and education behind it, The French Beauty Academy is ageing like a fine...
Prepare to Hit Your Target
Did you kick the goals you needed this year to get a win or is there still work to do? If you...
Madness over Moisturisers
Masks, serums, spf and exfoliants - every product has its fifteen minutes of fame at some point in...
Introducing Phoxy Tanning
When you combine a doctor of biochemistry with a beauty business owner to produce a tanning...
Do I really need a blog for my beauty business?
Yes. The end...Just kidding, but seriously, you absolutely need a blog for your business! Why?...
Mystery shop: Elevate Hub
All mystery shop reviews completed by Beaute Industrie are for the purpose of enhancing the beauty...
A-Beauty is the new K-Beauty
You've heard of J-Beauty from Japan and K-Beauty from Korea, well now it's our turn as the beauty...
6 books every person in the beauty industry needs to read.
It's cold, mid-year and your Saturday nights are less bikini and espresso martini and more blankie...
The importance of Vitamin A with Dr Des Fernandes and Environ
Direct from South Africa, Dr Des Fernandes, Founder and Scientific Director of Environ Skin Care...
Letting it go!
Thoughts, disappointments, the past stories we tell ourselves and hang onto are often allowed to...
Stop Cringing and Start Preparing to Celebrate
Calling all business owners…guess what is almost on our doorstep? The end of the financial year!...
4 reasons why LED is a skin therapist’s BFF
It’s value-driven, versatile, has remarkable return on investment and is loved by consumers!...
10 inspirational moments we loved at SALONGROWTHCON 2019
A two day weekend held on Queensland’s sunny Gold Coast saw 22 of the hair and beauty industry’s...
Let’s bust some Myths about selling your salon
| What is hindsight worth to you? | I share this to the Beaute Industrie Network straight out of...
10 reasons why your business needs Phorest Salon Software
A frequent topic of beauty industry conversation is our salon software programs. The fact that...
The must-have product every spray tanner needs.
You know those products that once used you didn’t know what you were doing before it? Well, the...
5 Tips to Keep on Swimming (even when you feel like you are in mud)
1) Keep moving…even if it is at a snail’s pace. When you stop and stand still, you lose momentum....
Trending: LED light lounges
LED light for use in professional treatment is not a new concept, the use of multiple LED lamps,...
Mystery Shop – Heart Space Beauty
All mystery shop reviews completed by Beaute Industrie are for the purpose of enhancing the beauty...
Stop Staring Your Frog in the Face!
You have most likely heard of the famous frog analogy? “If it’s your job to eat a frog, it’s best...
What the sheet is a bio-cellulose face mask?
You've seen sheet masks made from plastic, paper and even rubber, but before you put all your...
Mystery Shop May – Cosmetic Nurse Sally – Injectable Consultation
All mystery shop reviews completed by Beaute Industrie are for the purpose of enhancing the beauty...
5 Steps to Accountability (yours and your teams)
Stop the recycling pattern! Have you ever worked in a business where there is zero...
What most beauty business owners are doing illegally – without even knowing it!
You’ve downloaded a music streaming app to your phone, selected songs, added them to your playlist...
Skincare good enough to eat!
Red current, blueberry, coconut, cranberry and vanilla. Sounds like a smoothie you would order...
The Silk exfoliant that sold out in minutes
I’m generally sceptical of products that claim to be the ‘holy grail of skin secrets’ and other...
So, you’ve set up your online store. Now what?
Reading Time: 2 minutes Congratulations! Whether you’ve enhanced your existing platform or created an online store for the very first time, you’ve taken an ultra-pr
Making the most of Mother’s Day
With women accounting for a whopping 70% of front line workers and homeschooling being carried out...
#calltimeonmelanoma
You may have seen their blush pink aesthetic, graphic whistle illustrations or even their iconic...
Mystery Shop – Mien Salon and Spa
All mystery shop reviews completed by Beaute Industrie are for the purpose of enhancing the beauty...
80:20 their way or yours?
When was the last time you felt like you truly listened to someone during a conversation? ...
People Do What They Do Because You Let them! Stop it!
When was the last time you complained about someone? For most of us, it was probably within the...
Mystery Shop – St. Skin
THE CLINIC: St. Skin 304 Flinders Ln, Melbourne VIC 3000 THE SERVICE: St. Skin Signature Journey -...
An open letter to the beauty and wellness industry on International Women’s Day 2019
Dear therapists, business owners, product houses and account managers, today is International...
Beaute celebrates Telstra Business Women’s Awards Nomination
Marking 25 years of celebrating exceptional women in leadership, the 2020 Telstra Business Women’s...
The Dermal Clinician Movement
In an industry where service standards are often left to the waist side, two Victoria University...
Paramedical Therapist, yay or nay?
Beauty therapist, Skin specialist, Senior therapist and Paramedical therapist, which title is...
Dermatonics; anti-inflammatory, results-based skincare.
You know a product has captured something special when you open the bottle and immediately become...
The Three C’s and it’s not Can I, Could I or Can’t I.
This week CLARITY We simply do not get to have the changes we want without getting clear on where...
When and how do I incentivise my staff? Part Two
When your teams do an amazing job at providing outstanding customer service, hitting their retail...
Fiona Tuck; Creating Vita-sol
It’s not every day you speak with the calibre of entrepreneur that is Fiona Tuck. An accomplished...
Understanding what your staff want – Incentives Part One
When trying to incentivise your staff, it can be a tricky one to position to motivate the entire...
If you don’t have an online booking system, you’re basically telling your clients to go elsewhere
The beauty industry has come a long way from A4 diaries that take up the entire desk with pencil...
Cleansing your space for 2019
Leaving one year and beginning the next can be hard when your trading hours spill from Christmas...
Clare Martin Business Academy
One of Melbourne’s most well known cosmetic tattoo artists is launching her own business academy....
Vita-Sol, the slow ageing experts
Did you know 9 out of 10 Australian adults aren’t consuming enough vegetables in their daily...
Priori Skin DeCoded
Originally known as The Anti-Ageing Authority, new look Priori Skin DeCoded products have been...
Dr Anne-Marie’s Dermal Care
Dr Anne Marie’s Dermal care launches its retail and professional range, with a Dermal influence on...
Winter Warmers
Winter is the perfect time for treatments. So how can we make it rain when it starts to rain?...
Three rings a charm
The average number of rings until a client hangs up the phone is just 3! Saturday’s are often the...
Talentless Tasks
10 things that don’t require talent: 1. Being punctual 2. Having a good work ethic 3. Effort 4....
Staff uniforms
t's a new year and maybe your staff need new uniforms. Thoughts to remember when choosing staff...
Are we in a competitive industry?
In one shopping centre there is likely to be three locations that connect with the beauty...
Global Wellness Day
June 9th is Global Wellmess Day. Fitting that this day falls on a Saturday, as most people feel...
Why your staff don’t like selling.
Trying to get beauty therapists to focus on their targets, make more sales and improve their...
An online world of sales
Ever wonder why your therapists aren’t hitting their sales figures? They’ve passed beauty school,...
Talent or Passion?
In a world of talented people without any passion and a world of passionate people without any...
Tax time ready
As we near the end of another financial year, now is the time to start looking at your...
When did customer service die?
Remember the last time you recieved out of this world customer service from a beauty therapist?...
Trending Now: Body Products
Summer bodies are made in the Winter, and the beauty industry is jumping right on board. Welcome...
The gift that keeps on giving.
On March 31st 2018, the legislation for gift cards in New South Wales changed to allow gift...
Clean Beauty
Is it a brand? A movement? An industry trend? It's all of those things and more! Get ready for the...
Facial massage gets a face lift
Sweeping, flowing European facial massage performed in traditional facials may soon be a...
Scandinavian Interiors
It’s minimal, functional and whimsical and it’s on trend for styling your business. What is...
Pinkzyme for October!
For the month of October (oh my goodness its almost over), DMK are turning their enzymes pink, and...
Think dirty, Shop clean.
Did you know the skin absorbs around 60% of the ingredients we put onto it? Think Dirty knows...
Beauty blogger boom!
Ready, set, insta-famous! Love them or loath them, beauty bloggers have made an unshakable impact...
Beauty Therapist Gift Guide 2018
Is your partner, friend or daughter a Beauty Therapist? Are you struggling to buy gifts for her...
Why you need a mineral make up in your business
Your therapists preach to their clients daily for them to ‘wear a mineral make up’, however upon...
Why your staff need to self study.
Did you know that sending your staff to education workshops results in 20% of retained...
Education Articulation
Therapist: "I know exactly what is happening in the skin, I just don't know how to say it." This...
Treatments and Age
It’s important to think about the age of the client when prescribing treatment packages to your...
ACTI – Beauty Education in Canberra
With many educational facilities opening of recent claiming to ‘train the highest quality of...
How to: Survive the Silly Season
Christmas time for a beauty business owner generally sees us running around like mad women,...