How Venus Concept is supporting you to learn, master and ignite your business with passion

How Venus Concept is supporting you to learn, master and ignite your business with passion

Reading Time: 4 minutes So often, we see therapists asking our community what the next device is they should be adding to their business and whilst they’re flooded with helpful suggestions, it really is a question that they should be asking their clients! At the end of the day, it is these individuals that are going to experience the treatment, rave to their friends about it and ultimately, cover your repayments.

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Beauty for the B*m

Beauty for the B*m

Reading Time: 6 minutes Beyoncé, Kim Kardashian, Ashley Graham, Nicki Minaj and of course, JLo all walked before us so we could run… in squat-proof Lulus, of course. Yep, we’re talking all things booty treatments.

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How to stop being jealous of another business owner

How to stop being jealous of another business owner

Reading Time: 5 minutes In this industry, it’s fairly standard practice to observe what other businesses are doing, and to seek advice and help from other beauty business owners that we know have similar experiences, or who have achieved success. But at what point does this information-seeking path turn to comparisons and jealousy? And what can we do about it?

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The Future Of The Beauty Industry

The Future Of The Beauty Industry

Reading Time: 4 minutes Once again, the pandemic has really thrown us all for a loop, so much so that it has caused many therapists to rethink their futures in hair, beauty and aesthetics and consider leaving the industry in search for one with more job security. This in addition to our constant evolutions towards online services, the creation of new industry groups like ABIC, and us all taking the time to improve our education and reconsider our offerings, has caused many of us to ask the question – what does the future hold for our industry?

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What’s Getting Team Beaute Through 2021

What’s Getting Team Beaute Through 2021

Reading Time: 9 minutes Spread across Victoria, New South Wales, and Queensland, it’s been too long between cocktails for our team but thanks to the likes of our Slack Chats, Zoom and Lashana’s hysterical Tik Tok collection, we’re all as connected as ever. We hope to bring a little Beaute sunshine into your day.

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Here’s Why You Need To Know About Supercritical Fluid Extraction

Here’s Why You Need To Know About Supercritical Fluid Extraction

Reading Time: 3 minutes Most of our Beaute community will already know how much we love it when brands incorporate distinctive and unique strategies and methods in order to truly differentiate themselves. Well today, we’re bring you the details of another brand doing just this – Dermatonics. And if you’re a lover of phytonutrients or natural, plant-derived skincare, this one is a must-read!

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Introducing: Beaute Ambassadors

Introducing: Beaute Ambassadors

Reading Time: 2 minutes With the growth of our vibrant community is the rapid rate of questions submitted that are broadening the spectrum of beauty, business and everything in between.
To fill this gap and always connect you with the industry’s very best, we have hand selected a specialised group of experts to assist us. These are your Beaute Ambassadors. 

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Beauty in Australia is not as inclusive as you may think

Beauty in Australia is not as inclusive as you may think

Reading Time: 5 minutes Take a trip down memory lane for a moment where, as a teenager, you’d pop into your local retailer and pick up whatever foundation or concealer was the hot topic of that month. You could just grab your shade off the shelf with minimal thought to the process, right?

For the one in four Australians that are a person of colour, being able to visit a salon or cosmetic retailer and seamlessly pick their shade off the shelf is sadly still a wish.

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Career pathways of a Dermal Therapist

Career pathways of a Dermal Therapist

Reading Time: 4 minutes When you think of where a dermal therapist typically works, you would often think of your typical skin clinic but there’s a lot more to it. Because dermal therapists study a diverse range of subjects, they are surprisingly candidates to a multitude of career prospects that you might not think of that relate to maintaining and managing optimal skin health.

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Lockdown Life

Lockdown Life

Reading Time: 5 minutes Wake, eat, work, sleep repeat. The reality of isolation is real. We’ve heard from business owners about their daily struggles, but what about our therapists? We checkin with Mala McAlpin, Online Editor for Beaute Industrie as she takes us through a day in the lockdown life.

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A Whole New Modality For Fat Reduction Is Here

A Whole New Modality For Fat Reduction Is Here

Reading Time: 3 minutes You’ve seen cryolipolysis fat freezing, and you’ve seen RF fat melting. But you haven’t seen this. We are so excited to introduce something very new pretty groundbreaking from Global Beauty Group: the new ReBorn device, which has just landed on our shores.

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Vitamin C and Hemp Seed Oil: The Latest Powerhouse Couple

Vitamin C and Hemp Seed Oil: The Latest Powerhouse Couple

Reading Time: 3 minutes When something truly unique comes along, it can create absolute waves of excitement. That is exactly what has happened in response to O Cosmedics’ latest release – the ‘Liquid Gold’ Vitamin C Hemp Seed Oil. The long-awaited, highly anticipated launch took only 4 weeks to completely sell out of O’s warehouse stock, so we simply had to investigate what makes this product so special.

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Mystery Shop August: Starlit Nails

Mystery Shop August: Starlit Nails

Reading Time: 4 minutes “As instructed, I start by peeling the clear layer off the top of the strip of nails – I can smell the real nail polish at this point! I match one of them up to the correct width of my thumbnail, tear it off the tab, and line it up to apply.”

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Lift Your Lash Game with these Top 3 Lash Lifting Systems

Lift Your Lash Game with these Top 3 Lash Lifting Systems

Reading Time: 5 minutes Every week, more and more therapists head to our Facebook community looking to add lash lifting to their menu.
But which is the best lash lifting solution? We decided to go straight to the source and hear it from those who know it best!
Today we break down the top 3 lash lifting products as voted by your industry peers.

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Mystery Shop July – April Brodie Integrated Facialist– The Sculptural Lifting Facial

Mystery Shop July – April Brodie Integrated Facialist– The Sculptural Lifting Facial

Reading Time: 8 minutes When we at Beaute Industrie approached the one and only integrated facialist herself about experiencing this Instagram-worthy facial, we had no idea what to expect! After seeing it being talked about all over the industry, the community, and of course, recommended by THE Megan Markle herself, we had to see for ourselves what the hype was all about!

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Heal Country: What We Can Learn From NAIDOC Week 2021

Heal Country: What We Can Learn From NAIDOC Week 2021

Reading Time: 4 minutes For many business owners and therapists, the reality of working long hours means we spend more time at work than we do at home. Interconnected with loving what we do, we should too pay forward that same love to the land which allows us to practice our services in the first place. This years NAIDOC theme of ‘Heal Country’ is asking Australians of all kinds to take time honouring country, and naturally, there are some lessons to be learnt in doing so.

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The all-natural skin lightening system that’s about to bryghten up Aussie clinics

The all-natural skin lightening system that’s about to bryghten up Aussie clinics

Reading Time: 4 minutes Skin lightening and brightening is not a new treatment with ‘bleaching’ services available on the market, but many feature the likes of hydroquinone, kojic acid, and even mercury to achieve the desired result.So, for clients wanting to expand their personal maintenance beyond their monthly wax, what solution do we have that doesn’t compromise the skin’s integrity?

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Brighter Days Have Arrived with Sunny Skin

Brighter Days Have Arrived with Sunny Skin

Reading Time: 4 minutes One scroll of Instagram will prove that sunscreen is going from a neglected skincare staple to the beauty world’s hottest topic. We sat down with the Founder of Sunny Skin, Danielle McDonald, who shared insight into Sunny Skin’s multifaceted formulation, why all our clients need to be recommended an SPF product, and what inspired her to change the SPF game. 

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How To Break Up With Nasty Clients

How To Break Up With Nasty Clients

Reading Time: 4 minutes Sadly, many businesses put up with nasty clients on an ongoing basis, either because they don’t feel they can afford to lose them or they simply don’t know how to have that awkward conversation. So, is it even worth having those difficult clients around?

We asked Jay Chapman, a senior coach from the ZING project who has worked with over 100 hair and beauty salons across Australia and New Zealand, for his take on whether or not to part ways with your problematic clients. Continue the read on the blog!

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Hydrojelly Hype: How This Insta-Worthy Treatment Can Seriously Benefit Your Bottom Line

Hydrojelly Hype: How This Insta-Worthy Treatment Can Seriously Benefit Your Bottom Line

Reading Time: 4 minutes The Hydrojelly™ Mask has been deemed a social media sensation with salons and their clients alike posting selfies of their brightly coloured facial treatment. The mask has even made its way onto the faces of Kim Kardashian, Hailey Bieber and Winnie Harlow!

So, how can salons, spas and clinics maximise the traction of the Hydrojelly™ Mask and transform those likes into actual profit?

Here are four profit-boosting strategies to consider.

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Why booking deposits have gone from a nice-to-have to a non-negotiable

Why booking deposits have gone from a nice-to-have to a non-negotiable

Reading Time: 4 minutes We’re calling 2021 the year of the booking deposit. Gone from being something that’s nice-to-have when booking in a client to a total non-negotiable, we want to see more businesses protecting their precious time and ever-growing waitlist with measures that get your clients committed and excited for their appointments.
So, how do you implement this new process? How much do you charge? How will your clients respond to the change?

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Bakuchiol vs Retinol

Bakuchiol vs Retinol

Reading Time: 3 minutes There has been a lot of buzz throughout the industry of late around the ingredient Bakuchiol, with media heralding it as the ‘safe and natural alternative to retinol’. Often regarded as leaders in retinol-based skincare, cosmeceutical brand Medik8 prides itself on extensive research and development around retinoids, which are complex and notoriously unstable. The brand has just released their very own bakuchiol-concentrated serum, so we thought to ourselves – who could explain (honestly and unbiased!) the differences between the two better than Medik8’s Director of Research, Daniel Isaacs. Here, Daniel compares the actions of both ingredients side-by-side, their unique benefits, and how they both act on a cellular level.

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Introducing the Aesthetic Beauty Industry Council

Introducing the Aesthetic Beauty Industry Council

Reading Time: 5 minutes Created for the industry, by the industry, we are thrilled to introduce you to the Aesthetic Beauty Industry Council (ABIC). Your trusted, connected and representative body for the professional salon, clinic and spa community, the ABIC embodies the industry of today and the future of tomorrow.

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How to Launch a New Service Into Your Space Like A Boss

How to Launch a New Service Into Your Space Like A Boss

Reading Time: 5 minutes For business owners, the start of a new year usually spurs on some excitement and drive to inject some fresh ideas, concepts and initiatives, and in our industry, this can often mean new services, new devices, and fresh treatment menus. Organising these changes within your salon or clinic is often the easiest part, but we know many that struggle with all of the marketing that comes with a new launch. Where do you start? How should you add it to your menu? Who should write the copy for it, along with the website? How should you go about publicising the new service across social media and in your area? Well, this month we’re here to help you do just that.

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How To: Onboard Employees with Ease

How To: Onboard Employees with Ease

Reading Time: 5 minutes Once you’ve completed the most difficult part and landed your ideal new candidates (congrats to you, the industry is experiencing a real shortage of great therapists right now!) it’s time to incorporate them into your team. The bridge between school and workplace, level of skill set, value alignment and cultural expectations are just some of the aspects of the onboarding process a business owner should consider. That being said, this process can come with its own challenges, including time, training, and financial investment, so we thought we would put together a few strategies that may help you save on one or more of these.

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Next-gen acne scar reduction with Venus Viva™

Next-gen acne scar reduction with Venus Viva™

Reading Time: 4 minutes The impact of acne on a client’s skin isn’t just the breakout itself but the post-acne scarring, post-inflammatory hyperpigmentation and most significantly, a serious dip in their self-confidence. Consequently, reducing the appearance of these textural irregularities is arguably one of the most common skin concerns presented to therapists each week.

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Microbiome: The Key To Optimal Skin Health?

Microbiome: The Key To Optimal Skin Health?

Reading Time: 2 minutes Generally speaking, as an industry we have always known about the good bacteria and bad bacteria on the skin, and the important role they play in skin health and various skin conditions. Fast forward to 2021 and suddenly the professional industry is flooded with new products, education forums, conflicting viewpoints and mixed opinions. Some say prebiotic skincare is still just a fad, while others say a healthy skin microbiome is absolutely crucial for that ever-important B-word: barrier function. While the level of education is increasing in this field, it can still be exceptionally difficult to keep up with it all and easy to get lost in the hype. How can we better understand the confusing world of skin microbiome, and how can we apply this in a practical sense?

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How To Take Brilliant Before + After Photos

How To Take Brilliant Before + After Photos

Reading Time: 4 minutes In this social media-driven era, your before and after photos are one of your primary business drivers. The vast majority of consumers shop around online for their services, so if you don’t have some amazing real-life client images on hand, you will instantly lose out on this huge segment of the market, and have to rely solely on word of mouth. And sure, that may work for that small portion of incredible businesses who have worked their arses off for years. However, for most businesses, WOM should only make up for a portion of your new clientele, not the whole thing. When capturing new clients online, generally the consumer journey is to find the business (by Googling either the area or the services or products they wish to find) and once something that fits the criteria is found, jump on Instagram to see some client results first-hand. If you consider the content on your social media right now, can you confidently say that the images could make this conversion and get clients through the door for you?

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How to Build a Booming Beauty Clientele FAST!

How to Build a Booming Beauty Clientele FAST!

Reading Time: 5 minutes Building a clientele is one of the most important things you can do as a Business Owner or Therapist in the professional beauty and aesthetic industry. After all, it is the primary source of your income and the reason you do what you do every single day. That being said, what do you do if you haven’t built a clientele just yet? Or, more importantly, your appointment books are looking a little slower than normal and you’re stuck with therapists standing around and empty beds to be filled. Well, here are some quick and easy, surefire ways you can build your clientele fast – without giving away your services for free!

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Mystery Shop January – Milque Spa – 70 Minute Deluxe Spa Pedicure

Mystery Shop January – Milque Spa – 70 Minute Deluxe Spa Pedicure

Reading Time: 12 minutes Removing the mask from each foot and leg with a hotel towel, Laura starts to perform the massage. Effleurage, needing, pressure points, knuckles – this massage has the lot and I am 10/10 impressed. The pressure is firm, Laura is using drainage techniques and before I know it I’m doing that thing where you half snort, half jolt to wake yourself up from a sleep you had no idea you were having.

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Steps to a Successful Business Strategy in 2021

Steps to a Successful Business Strategy in 2021

Reading Time: 7 minutes Across the following steps, we have pieced together the five most important things beauty business owners need to know and work on, in order to boost your business in today’s industry landscape. Whether you’ve been in business for 5 minutes or 5 years, these elements of business are always essential to put energy into and should frequently be the centre of your attention when sitting down and building the scaffolding to your strategy.

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How to Make The Most Out Of Fully Booked Appointment Schedules

How to Make The Most Out Of Fully Booked Appointment Schedules

Reading Time: 4 minutes Congratulations, you’ve made it halfway through December and have almost reached the finish line! You appointment schedules are undoubtedly jam-packed for the next few weeks (go you!) but on the flip side, this also means the unfortunate downside of having to turn eager clients down when they request appointments. So what does one do to capture these clients and prevent them from simply walking out the door and becoming missed opportunities?

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2020 Therapist Gift Guide

2020 Therapist Gift Guide

Reading Time: 5 minutes Is your partner, friend or daughter/son a Beauty Therapist? Are you struggling to buy gifts for them this Christmas? If you answered ‘yes’ to both of those questions, then we have the perfect solution for you; our 2020 Annual Therapist Gift Guide

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