How to Launch a New Service Into Your Space Like A Boss

How to Launch a New Service Into Your Space Like A Boss

Reading Time: 5 minutes For business owners, the start of a new year usually spurs on some excitement and drive to inject some fresh ideas, concepts and initiatives, and in our industry, this can often mean new services, new devices, and fresh treatment menus. Organising these changes within your salon or clinic is often the easiest part, but we know many that struggle with all of the marketing that comes with a new launch. Where do you start? How should you add it to your menu? Who should write the copy for it, along with the website? How should you go about publicising the new service across social media and in your area? Well, this month we’re here to help you do just that.

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How To: Onboard Employees with Ease

How To: Onboard Employees with Ease

Reading Time: 5 minutes Once you’ve completed the most difficult part and landed your ideal new candidates (congrats to you, the industry is experiencing a real shortage of great therapists right now!) it’s time to incorporate them into your team. The bridge between school and workplace, level of skill set, value alignment and cultural expectations are just some of the aspects of the onboarding process a business owner should consider. That being said, this process can come with its own challenges, including time, training, and financial investment, so we thought we would put together a few strategies that may help you save on one or more of these.

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Next-gen acne scar reduction with Venus Viva™

Next-gen acne scar reduction with Venus Viva™

Reading Time: 4 minutes The impact of acne on a client’s skin isn’t just the breakout itself but the post-acne scarring, post-inflammatory hyperpigmentation and most significantly, a serious dip in their self-confidence. Consequently, reducing the appearance of these textural irregularities is arguably one of the most common skin concerns presented to therapists each week.

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Microbiome: The Key To Optimal Skin Health?

Microbiome: The Key To Optimal Skin Health?

Reading Time: 2 minutes Generally speaking, as an industry we have always known about the good bacteria and bad bacteria on the skin, and the important role they play in skin health and various skin conditions. Fast forward to 2021 and suddenly the professional industry is flooded with new products, education forums, conflicting viewpoints and mixed opinions. Some say prebiotic skincare is still just a fad, while others say a healthy skin microbiome is absolutely crucial for that ever-important B-word: barrier function. While the level of education is increasing in this field, it can still be exceptionally difficult to keep up with it all and easy to get lost in the hype. How can we better understand the confusing world of skin microbiome, and how can we apply this in a practical sense?

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How To Take Brilliant Before + After Photos

How To Take Brilliant Before + After Photos

Reading Time: 4 minutes In this social media-driven era, your before and after photos are one of your primary business drivers. The vast majority of consumers shop around online for their services, so if you don’t have some amazing real-life client images on hand, you will instantly lose out on this huge segment of the market, and have to rely solely on word of mouth. And sure, that may work for that small portion of incredible businesses who have worked their arses off for years. However, for most businesses, WOM should only make up for a portion of your new clientele, not the whole thing. When capturing new clients online, generally the consumer journey is to find the business (by Googling either the area or the services or products they wish to find) and once something that fits the criteria is found, jump on Instagram to see some client results first-hand. If you consider the content on your social media right now, can you confidently say that the images could make this conversion and get clients through the door for you?

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How to Build a Booming Beauty Clientele FAST!

How to Build a Booming Beauty Clientele FAST!

Reading Time: 5 minutes Building a clientele is one of the most important things you can do as a Business Owner or Therapist in the professional beauty and aesthetic industry. After all, it is the primary source of your income and the reason you do what you do every single day. That being said, what do you do if you haven’t built a clientele just yet? Or, more importantly, your appointment books are looking a little slower than normal and you’re stuck with therapists standing around and empty beds to be filled. Well, here are some quick and easy, surefire ways you can build your clientele fast – without giving away your services for free!

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Mystery Shop January – Milque Spa – 70 Minute Deluxe Spa Pedicure

Mystery Shop January – Milque Spa – 70 Minute Deluxe Spa Pedicure

Reading Time: 12 minutes Removing the mask from each foot and leg with a hotel towel, Laura starts to perform the massage. Effleurage, needing, pressure points, knuckles – this massage has the lot and I am 10/10 impressed. The pressure is firm, Laura is using drainage techniques and before I know it I’m doing that thing where you half snort, half jolt to wake yourself up from a sleep you had no idea you were having.

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Steps to a Successful Business Strategy in 2021

Steps to a Successful Business Strategy in 2021

Reading Time: 7 minutes Across the following steps, we have pieced together the five most important things beauty business owners need to know and work on, in order to boost your business in today’s industry landscape. Whether you’ve been in business for 5 minutes or 5 years, these elements of business are always essential to put energy into and should frequently be the centre of your attention when sitting down and building the scaffolding to your strategy.

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How to Make The Most Out Of Fully Booked Appointment Schedules

How to Make The Most Out Of Fully Booked Appointment Schedules

Reading Time: 4 minutes Congratulations, you’ve made it halfway through December and have almost reached the finish line! You appointment schedules are undoubtedly jam-packed for the next few weeks (go you!) but on the flip side, this also means the unfortunate downside of having to turn eager clients down when they request appointments. So what does one do to capture these clients and prevent them from simply walking out the door and becoming missed opportunities?

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2020 Therapist Gift Guide

2020 Therapist Gift Guide

Reading Time: 5 minutes Is your partner, friend or daughter/son a Beauty Therapist? Are you struggling to buy gifts for them this Christmas? If you answered ‘yes’ to both of those questions, then we have the perfect solution for you; our 2020 Annual Therapist Gift Guide

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