BeauteBlog

Reading Time: 2 minutes Generally speaking, as an industry we have always known about the good bacteria and bad bacteria on the skin, and the important role they play in skin health and various skin conditions. Fast forward to 2021 and suddenly the professional industry is flooded with new products, education forums, conflicting viewpoints and mixed opinions. Some say prebiotic skincare is still just a fad, while others say a healthy skin microbiome is absolutely crucial for that ever-important B-word: barrier function. While the level of education is increasing in this field, it can still be exceptionally difficult to keep up with it all and easy to get lost in the hype. How can we better understand the confusing world of skin microbiome, and how can we apply this in a practical sense?

Reading Time: 4 minutes In this social media-driven era, your before and after photos are one of your primary business drivers. The vast majority of consumers shop around online for their services, so if you don’t have some amazing real-life client images on hand, you will instantly lose out on this huge segment of the market, and have to rely solely on word of mouth. And sure, that may work for that small portion of incredible businesses who have worked their arses off for years. However, for most businesses, WOM should only make up for a portion of your new clientele, not the whole thing. When capturing new clients online, generally the consumer journey is to find the business (by Googling either the area or the services or products they wish to find) and once something that fits the criteria is found, jump on Instagram to see some client results first-hand. If you consider the content on your social media right now, can you confidently say that the images could make this conversion and get clients through the door for you?

Reading Time: 5 minutes Building a clientele is one of the most important things you can do as a Business Owner or Therapist in the professional beauty and aesthetic industry. After all, it is the primary source of your income and the reason you do what you do every single day. That being said, what do you do if you haven’t built a clientele just yet? Or, more importantly, your appointment books are looking a little slower than normal and you’re stuck with therapists standing around and empty beds to be filled. Well, here are some quick and easy, surefire ways you can build your clientele fast – without giving away your services for free!