BeauteBlog
Preparing and Planning for Mother’s Day Marketing: The Ultimate Guide
Reading Time: 5 minutes Attention salon, spa and clinic owners! This is the year that you don’t leave your Mother’s Day marketing until the week prior. Mother’s Day is fast approaching, and your promotional planning and preparation should be well underway.
This Australian Plant-Based Cosmeceuticals Range Just Launched For Professionals
Each and every week, we see countless salons and practitioners seeking advice as they look to...
7 Signs You Need A Practice Manager
Does your spa, salon or clinic have a dedicated someone working in AND on the business, ensuring...
Microbiome: The Key To Optimal Skin Health?
Reading Time: 2 minutes Generally speaking, as an industry we have always known about the good bacteria and bad bacteria on the skin, and the important role they play in skin health and various skin conditions. Fast forward to 2021 and suddenly the professional industry is flooded with new products, education forums, conflicting viewpoints and mixed opinions. Some say prebiotic skincare is still just a fad, while others say a healthy skin microbiome is absolutely crucial for that ever-important B-word: barrier function. While the level of education is increasing in this field, it can still be exceptionally difficult to keep up with it all and easy to get lost in the hype. How can we better understand the confusing world of skin microbiome, and how can we apply this in a practical sense?
Mystery Shop March – James Vivian – Signature Facial Treatment
Reading Time: 8 minutes For my exfoliation, Dawn uses the Aspect Fruit Enzyme Mask on me – how do I know this? She told me! Dawn explains how the fruit enzymes break down the skin’s weakened bonds, allowing only what is ready to slough away to come away. She even says it is FUN to use at home… Fun?…Skincare? GIMME!
How To Take Brilliant Before + After Photos
Reading Time: 4 minutes In this social media-driven era, your before and after photos are one of your primary business drivers. The vast majority of consumers shop around online for their services, so if you don’t have some amazing real-life client images on hand, you will instantly lose out on this huge segment of the market, and have to rely solely on word of mouth. And sure, that may work for that small portion of incredible businesses who have worked their arses off for years. However, for most businesses, WOM should only make up for a portion of your new clientele, not the whole thing. When capturing new clients online, generally the consumer journey is to find the business (by Googling either the area or the services or products they wish to find) and once something that fits the criteria is found, jump on Instagram to see some client results first-hand. If you consider the content on your social media right now, can you confidently say that the images could make this conversion and get clients through the door for you?
How to Build a Booming Beauty Clientele FAST!
Reading Time: 5 minutes Building a clientele is one of the most important things you can do as a Business Owner or Therapist in the professional beauty and aesthetic industry. After all, it is the primary source of your income and the reason you do what you do every single day. That being said, what do you do if you haven’t built a clientele just yet? Or, more importantly, your appointment books are looking a little slower than normal and you’re stuck with therapists standing around and empty beds to be filled. Well, here are some quick and easy, surefire ways you can build your clientele fast – without giving away your services for free!
LoveBeauty Skin Clinic Gets A Glow Up
Reading Time: 5 minutes LoveBeauty Skin Clinic Gets A Glow Up
Clinics Are Going Wild Over Aspect’s Newly Launched Minerals
After a great deal of anticipation, Aspect Skincare launched its very first collection of...
Introducing: Oral Skincare with Advanced Nutrition Programme
Late last year, Australia welcomed the arrival of a new skin health supplement range, and we’re...