BeauteBlog

Why The Professional Aesthetic and Beauty Industry Should Support NAIDOC Week

Why The Professional Aesthetic and Beauty Industry Should Support NAIDOC Week

Reading Time: 6 minutes With a nod towards days such as Christmas, Easter, Mother’s and Father’s Day, it’s essential that we show solidarity and unity for all days of importance marked on the calendar, rather than just the most recognised days. To platform a lived experience and amplify a voice, we spoke with Jamie Lee, Managing Director at paramedical skin clinic Vital Effect in Melbourne and member of IBA Indigenous Business Australia and Strong women, Strong business an Association for Indigenous business-women.

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How To Be A Better Advocate For Your Clients

How To Be A Better Advocate For Your Clients

Reading Time: 4 minutes Think of any ten clients in your business, right now. What do they look like? Do they look like the size 6 spray tan promotional model? Do they have the even the poreless airbrush perfected skin that featured in your last social media post? Is their skin all one colour? Are their bodies all perfectly sculpted and toned? Chances are, you’re answering ‘no’ to these questions. So. my question to you is; why are these the only photos we are using to attract and promote to our clients, when our clients don’t look like this at all?

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The Importance Of Finding Your Voice When Communicating With Clients

The Importance Of Finding Your Voice When Communicating With Clients

Reading Time: 5 minutes How conscious are you of your voice? Have you ever thought about how your voice sounds to a client during a treatment? Do you change your tone to reflect your clients’ tone, or do you change your speed and pitch when communicating with a client who is also fast and loud? Perhaps you’ve never noticed your voice prior to us asking just now. Well in the words of Sally Prosser a well-known Australian voice coach, ‘no matter who you are or what you do, your voice matters. So unless you’ve sworn a lifetime vow of silence, your voice is something you need to be aware of. Our very own Tamara Reid, Founding Director of Beaute Industrie sat down with Sally to discuss the topic of ‘how to get a spa voice’.

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3 Ways To Keep Your Clients Coming Back Again And Again

3 Ways To Keep Your Clients Coming Back Again And Again

Reading Time: 4 minutes One of your biggest challenges as a beauty, spa or aesthetic business right now is to ensure that your clients are returning for regular visits. After months of COVID-19-induced lockdown, most salons experienced a massive influx of visitors desperate for their long-awaited beauty fix, stress-reducing spa or wellness treatment, or top-up of dwindling injectables. With this initial chaos behind us, now is the time to focus your attention on rebuilding those ever-important client relationships in order to drive repeat visits.

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Wrinkles Schminkles broadens product offering and exceeds stockists expectations

Wrinkles Schminkles broadens product offering and exceeds stockists expectations

Reading Time: 3 minutes A pioneer in the Australian beauty industry, Wrinkles Schminkles is most commonly known for being a fun brand name backed with real science and their original 100% Medical Grade silicone patches which first reached global success when pitched on screen to Shark Tank Australia. Since then, the brand has been highly sought after in the professional beauty industry, as beauty business owners utilise the range both in treatment room and as a retail offering, as a way to increase average client sales through upgrades, add-ons and value adds.

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