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You’ve heard of J-Beauty from Japan and K-Beauty from Korea, well now it’s our turn as the beauty industry puts Australia on the map with it’s very own A-Beauty.

Countries and clients are turning to our island for it’s rare and active, natural plant ingredients for their home care routines. So how is it that our countries skincare is trending and we don’t even know what A-Beauty is? Don’t worry mate, we’re here to help!

The A-Beauty term refers to products that embody exactly what it means to be Australian. It’s relaxed, modest, down to earth and effortless, yet trendy. Unlike the former trends, K and J-Beauty, which are known for their wildly hard to source ingredients like caviar and ten step nighttime routines, A-Beauty is inclusive and welcomes products with multi-benefits to get the best bang out of your buck.

High profile A-Beauty ingredients are friends you’ve heard of and most likely already love such as Kaolin clay, Kakadu Plum and Eucalyptus. Shining a light on our unique native landscape and flora, these ingredients are packed with essential oils, antioxidants and botanical extracts all proven to provide a serious skincare result.

More from our backyard are Australia’s Kakadu plum, kiwi, macadamia oil and finger lime, all which we also eat in delicious dishes!

So which professional skincare brands are ahead of the trend?

Endota Spa Organics Range

First of its kind, Melanie Gleeson, Founder of endota spa, is the original trendy Aussie girl from the Mornington Peninsula. The endota brand is now an iconic internationally recognised A-Beauty skin and body range after recently winning two awards at the 2019 China International Beauty Expo in Shanghai for; ‘Most Popular Beauty Brand’ and ‘She Pow’ awards.


Leading skincare brand O’Cosmedics, combines cosmedical and trending A-Beauty ingredients for it’s dramatic skincare results in age management and treatment of acne. Australian owned and made, O’Cosmedics is one of Australia’s only cosmedical skin care brands, which is the perfect addition to your organic and experiential ranges.

ASAP Skin Products

Australian, affordable and effective, ASAP carries the trending A-Beauty ingredients through their entire range of skin care for both the face and body, as well as through its colour cosmetics. Science meets simple here as the range easily identifies the Aussie way by using the less is more principle.


New to the professional beauty scene is local Aussie brand Akorah. Born in the Blue Mountain region of New South Wales, the range features herbal teas, body products, skin care and haircare all carrying the A-Beauty theme. Featuring three typically Aussie scents, the brand features favourites such as Lilly Pilly and Quandong extract feature throughout the products.

So next time you’re talking to your clients about their skincare talk about your most unique selling point – they’re Australian owned and made. According to research, seven out of ten consumers prefer to buy an Australian born product range, so why not boast about our home grown hero ingredients and products!